If there’s one show that went from underrated to absolutely iconic, it’s Schitt’s Creek.
Created by the hilarious Eugene and Dan Levy, this little Canadian gem crept into our hearts with its quirky characters, heartfelt growth, and hilarious one-liners. From Moira’s eccentric vocabulary to David’s dramatics and Alexis’s wild stories, Schitt’s Creek gave us a bunch of unforgettable moments that we still quote in our everyday lives.
What makes Schitt’s Creek so special is how it balances humor with real emotion. It didn’t rely on typical sitcom tropes - instead, it celebrated character development, acceptance, and chosen family. And let’s be real, even long after the series ended, some scenes just won’t leave our brains, no matter what.
So grab a glass of Herb Ertlinger’s fruit wine and let’s count down 10 Schitt’s Creek moments that still hit like a jazzagal solo.
10 Schitt’s Creek moments that still live in your head rent-free
1) Moira and Johnny go car shopping
Nothing screams “back to reality” like two former millionaires haggling at a used car lot. Watching Moira in full designer gear trying to charm her way through a negotiation while knowing nothing about cars, and Johnny doing his best to stay grounded, was classic Schitt’s Creek chaos. The best part? Moira trying to make a used car sound - she described the car’s color as “crimson dusk” when it was just red. And of course, she did it all in that mysterious British accent she randomly switches to when trying to sound ‘elevated.’ Well, if you’re not pretending to be royalty at a used car dealership, are you even trying?
2) Moira’s Herb Ertlinger fruit wine commercial
Moira Rose trying to film a fruit wine commercial? Instant classic. Watching her butcher every take with over-the-top dramatics while the director quietly dies inside is pure comedy gold. Catherine O’Hara’s delivery, outfits, and inability to pronounce “fruit wine” without sounding like she’s casting a spell...is nothing short of legendary. It deserves its own Oscar, Emmy, AND Golden Globe!
3) David’s “I like the wine, not the label” speech
We’re not crying, you're crying! David explaining his sexuality to Stevie using wine as a metaphor is one of the most wholesome, beautiful moments on Schitt’s Creek and TV in general. “I like the wine, not the label” is such a simple yet profound way of expressing fluidity and acceptance. No drama, no big scene - just honesty and love. It’s the kind of moment that makes you pause, reflect, and then hug someone. A+ representation!
4) Alexis’s one-woman dance for her audition
Alexis busting out her original hit 'A Little Bit Alexis' for her community theater audition was both cringey and iconic. With her off-beat dance moves and shameless confidence, she gave us a pop star moment that no one asked for - and yet, we were blessed. She danced like no one was watching...except literally everyone was watching. And those lyrics - “I’m a Lamborghini, I’m a Hollywood star...” Enough said!
5) The family hug after David’s wedding
The finale was full of emotions, but the moment Johnny, Moira, and Alexis surrounded David for a family hug after his wedding? Instant tear-jerker! After all their chaos, clashes, and craziness, they came together in a moment of pure love and pride. It’s quiet, simple, and perfect - just like the show’s emotional core. It’s the kind of hug that says, “Yeah, we’re dysfunctional - but we’re your dysfunction.”
6) Moira’s “Bébé” obsession
Moira calling a baby “bébé” isn’t just funny; it became an entire thing. She says it like she’s in a French art film from the 1920s, and somehow never breaks character. Every time she said “the bébé,” it was an instant serotonin boost. Honestly, we could watch a whole spin-off of Moira babysitting and mispronouncing things dramatically. Also, every time someone says “baby” from now on, we've gotta whisper “bébé” under our breath.
7) David’s meltdown in the field
Remember when David goes on that ill-fated outdoor adventure and ends up having a full-on breakdown in the middle of nowhere? His screaming, “I feel like I’ve been on this journey for five days!” while covered in dirt and emotional trauma, is peak David. We’ve all had a “David in the field” kind of day, and it’s comforting to know we’re not alone. Relatable, hilarious, and over-the-top dramatic - just how we like him.
8) Alexis’ endless celebrity name-drops
No one drops random celebrity anecdotes like Alexis Rose. “This reminds me of the time I was trapped on David Geffen’s yacht with Taylor Swift and Sia.” Or, “That’s like when I was doing a juice cleanse with Gigi Hadid.” It's like she lived a whole Netflix documentary before coming to Schitt’s Creek. Half the time, you don’t know if she’s making it up, but that’s what makes it gold. Her delivery is so casual, and it’s as if we’re all just one brunch away from living that life.
9) Patrick serenading David with “Simply the Best”
If you didn’t swoon, or even ugly cry when Patrick sang Simply the Best to David during open mic night, do you even have a heart? It was so raw, so genuine, and so full of love that even David - Mr. Snark himself- was speechless. Later, when David returns the favor by lip-syncing the same song? Our hearts exploded...twice! That performance single-handedly raised the bar for all romantic gestures.
10) Moira’s wig wall reveal
Last but not least, Moira’s glorious wig wall. When she dramatically opens a closet to reveal a museum-worthy collection of wigs - each with names and personalities- it’s a full-on power move. Moira’s wigs were supporting characters, and this moment was the perfect reminder of how fabulously extra she is. Honestly, it’s the walk-in closet of our dreams - dramatic lighting and everything!
Schitt’s Creek gave us laughs, tears, and some of the most iconic TV moments in recent memory. Whether it’s Moira’s dramatic flair, David’s sass, or Alexis’s wild backstories, the show continues to live in our minds rent-free - and honestly, it can stay there forever. Long live the Rose family, long live Schitt’s Creek!