"2 million a month": Shark Tank investor Kevin O'Leary recalls spending massive tons of money in his financial services company

Shark Tank's Kevin O'Leary shared a new video clip via his Instagram on April 9, 2025, recalling the pandemic time. He was talking about how his company spent huge amounts of cash at the time, in his financial services company. He revealed how he was "lighting cash on fire" and the amount he mentioned was $2 million a month.

Mr. Wonderful talked about marketing strategies and emphasized on how advertisements on television still work. He also mentioned how consumers these days are often engaged in scrolling social media and coming across various advertisements. However, his take was on television and how marketing works on consumers watching it from their homes.

"We had a company during the pandemic, a financial services company, direct to consumer. We started spending heavily on television because that was working in a pandemic when you had the captured audience."

Shark Tank mentor added:

"We were getting up to like 2 million a month and doing all the mistakes that a company can do like buying directly from a network and getting absolutely screwed in that process and not having any dashboard by which to measure any of the results."

Shark Tank's Kevin O'Leary opens up about marketing strategies and how they still work on television

In his recently shared Instagram video clip, the Shark Tank mentor recalled the time when his company spent tons of money on television advertisements. It was during the pandemic, and he mentioned how people from their homes pay attention to the advertisements.

Along with that, he also admitted the mistakes he was making including buying directly from the network. Later, when he recalled one of his keynotes for a company named Tatari:

"And then I remembered I did a keynote for a company called Tatari three years earlier in San Francisco and I met the CEO Philip. I just co-called them. I said, listen, I'm getting screwed here and I want to figure out a better way to do this because I remember you had some major, major clients there in the audience when I gave that keynote. He said, yeah, we could help you, and within weeks, we had engaged in the testing."

Shark Tank's mentor stated his company started getting "incredible" results. He mentioned how they filmed 15-second, 30-second, and 60-second advertisements to see which one's work. At that time, they were spending 2 million per week and then came up with an initial partnership idea.

He also mentioned Anh Trousdale (from Pholicious) and Rob Neuner (from Boost Oxygen). He stated that Anh was using a "very interesting aspect" where she would "go after customers" who visited the website but didn't buy anything.

Referring to individuals watching television and coming across advertisements, Kevin mentioned:

"The person is captive. It's that lump sitting on the sofa. You're not competing with scrolling up and down in doom scroll, and on your phone, you're saying, no, I'm watching this thing, and oh, there's an end."

The Shark Tank mentor also talked about Wonder Ads and more of his advertisement strategies.

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Fans can follow Kevin O'Leary via his Instagram @kevinolearytv and stay updated with his upcoming events and ventures.

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