Amazon Prime Video confirmed on September 5, 2025, that the Life Is Strange series is officially moving forward. Variety reported that Charlie Covell will serve as showrunner, writer, and executive producer. The adaptation is being produced in collaboration with Square Enix, Story Kitchen, and LuckyChap, under the Amazon MGM Studios banner.
This was not a sudden development. Attempts to take the story to television had been floating around for years, with different names and studios involved, but nothing truly concrete. Now the confirmation closes that long chapter of speculation and opens a new one, where the franchise finally steps into live action.
Creative team
Charlie Covell’s name immediately stands out. Known for writing The End of the F**ing World, she also created Kaos and co-created Truelove. Her writing blends sharp dialogue, dark humor, and complex characters—a combination that suits the world of Arcadia Bay perfectly. Alongside Covell, Dmitri M. Johnson, Mike Goldberg, and Timothy I. Stevenson will serve as executive producers through Story Kitchen. LuckyChap, the company behind recent high-profile productions, also joins the group, signaling that the series will be treated as a priority rather than an experiment.

Producers’ vision
Producers from Story Kitchen called Life Is Strange a cultural touchstone, not just a game. That idea has guided the adaptation for years, and now it becomes tangible with Amazon’s involvement. LuckyChap underlined Covell’s experience in handling established intellectual properties, calling her a natural choice to lead. Square Enix, publisher of the franchise, added that fan requests for a TV adaptation had been persistent, reinforcing why this order feels long overdue. This alignment of experience, fan demand, and studio support sets the stage for a faithful and compelling translation of the Life Is Strange universe to television.
Official logline
Max starts out as an ordinary photography student. But when she saves her childhood friend Chloe, she discovers she can rewind time, setting her on a path filled with unexpected twists and challenges. The two of them start looking for a missing classmate, thinking it is only about helping someone. But the search pulls them deeper, into secrets no one expected, into a side of their town that feels darker the more they see it. Each choice begins to carry weight, heavier than it should, until the story rests on decisions that mean life or death. That was the heart of the original game, and now the same pulse is being carried over, only told through another frame, another medium.

About the original game
The first Life Is Strange came out in 2015. At first, it seemed small, almost quiet, but the response grew fast. Reviews called it something different, and players kept passing it along. It picked up awards, yes, but more than that, it carried a feeling. The choices mattered, and the weight of them stayed with people.
By 2023, Square Enix said the number out loud: over 20 million players. That figure showed how far it had spread. The franchise’s timeline unfolds step by step: Before the Storm (2017), Life Is Strange 2 (2018), True Colors (2021), and Double Exposure (2024), which marked Max’s return to the spotlight. The studios shifted—Dontnod at the start, Deck Nine taking over later—yet Square Enix kept its place as publisher through all of it.
Significance of the adaptation
The arrival of Life Is Strange on Prime Video fits into a larger trend at the company. Amazon has invested heavily in video game adaptations. A Tomb Raider series starring Sophie Turner is scheduled to begin filming in early 2026. Projects based on Mass Effect, Wolfenstein, and God of War are also in progress. The platform already streams Fallout, which has its second season dated for December 17, 2025, with a third season already secured. These examples show a clear strategy: build a catalog where interactive franchises find new life on screen.

Audience expectations
The announcement spread quickly online: posts, comments, threads everywhere. Some of it full of excitement, some of it more cautious. Fans wanted to know the same things: who will play Max, who will play Chloe, and will the show feel like Arcadia Bay at all? That mood—the sense of place—is hard to capture, and people know it.
Fans frequently mentioned Charlie Covell in discussions, confident in her ability to handle complex material. However, casting details have yet to be announced. That gap leaves room for guesses, for lists of dream actors, for speculation that keeps moving from one space to another. The discussion has only just started, and it is likely to grow louder as more details appear.
Next steps
No premiere window has been announced for the Life Is Strange series. Amazon MGM Studios will release details gradually, covering casting choices, filming schedules, and production locations. What matters for now is that the greenlight is official. For the first time, the adaptation moves beyond early discussions and enters development backed by committed partners and a confirmed creative lead. With development officially underway, the series is now set to take shape and bring the world of Arcadia Bay to life on screen.
Conclusion
The confirmation of the series feels like a shift. Life Is Strange is no longer just a game sitting on shelves or screens; it is stepping into television. Amazon, Square Enix, Story Kitchen, and LuckyChap are all tied together here, and Charlie Covell is the one leading the way. The idea of an adaptation has been circling for almost ten years, and now it finally has ground under it.
There is still no date or schedule announced, yet the project has already become one of the titles people keep talking about in relation to Prime Video. It shows how a story first built through interactive play can move again, carry over into another format, and still hold attention. The core of it—the resonance of choices and consequences—is set to reach new viewers who may never have touched the original game.