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America's Team: The Gambler and His Cowboys Season 1, will premiere on August 19, 2025, on Netflix.
The upcoming sports documentary is about Jerry Jones and how he turned the Dallas Cowboys into an NFL dynasty and ultimately a global sports brand.
The documentary opens in 1989, when oil tycoon Jerry Jones purchased a struggling Dallas Cowboys franchise with borrowed money. While his counterparts deemed it a bad idea, eventually his high-stakes vision led him and the team to three Super Bowl championships in the 1990s and redefined what a modern sports team could be.
For all the American football lovers, here is how you can stream America's Team: The Gambler and His Cowboys Season 1.
America's Team: The Gambler and His Cowboys Season 1 - Release date and streaming schedule
America's Team: The Gambler and His Cowboys Season 1 is debuting on August 19, 2025, on Netflix and will take its fans on a deep dive into how Jones revolutionized NFL marketing, media rights, and brand-building, helping the Cowboys become the most valuable sports franchise in the world (estimated at over $9B by 2023).
If you wish to have insights into what went on behind the scenes of the making of the legendary team, the series is perfect for you. Episode by episode, the series covers the franchise’s ascension between 1992-1995, leveraging exclusive interviews and archival footage to relive a decade of dominance.
The series will be exclusively available on Netflix worldwide. You’ll need an active subscription to watch it.
What else do we know about America's Team: The Gambler and His Cowboys Season 1?
The series chronicles the evolution of the Dallas Cowboys under owner, president, and GM Jerry Jones, from his 1989 purchase through the team’s rise in the 1990s into a global sports powerhouse.
It throws light on the stages of the team's struggle and the ultimate success, and Jones' feelings all this while, enduring his bold decisions such as firing the legendary coach Tom Landry and hiring Jommy Johnson.
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Some key interviews viewers will get to see include Cowboys personnel, such as Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders, and coaches Jimmy Johnson and Barry Switzer. Commentary also comes from external figures like former President George W. Bush, Nike co‑founder Phil Knight, and media mogul Rupert Murdoch.
The show is directed by Chapman Way and Maclain Way, executive producers behind acclaimed documentaries like Wild Wild Country and Untold. It will have 10 episodes, each of roughly 45-60 minutes long. The grand sports drama is jointly produced by Netflix, NFL Films, Skydance Sports, and Stardust Frames Productions.
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