Apple announces the release date for The Morning Show Season 4 with a fresh set of new images

The Morning Show Season 4 finally has a premiere date, and fans won’t have to wait much longer. Apple TV+ has officially announced that the show returns on September 17, 2025, with episodes rolling out weekly until November 19. Alongside the announcement, the streamer shared a fresh collection of first-look images, offering an early glimpse into what’s shaping up to be one of the most dramatic chapters yet.

Since its debut in 2019, the show has continued a legacy of diving deep into the complicated relationship between media, power, and truth. The Emmy-winning series doesn’t just pull back the curtain on morning TV; it holds up a mirror to the modern media landscape, tackling issues like misinformation, cancel culture, and the ethical dilemmas facing journalists today.

If the newly released details are any indication, the series is set to deepen those tensions, bringing the characters into even murkier ethical territory as they navigate a media world more complicated than ever.

What The Morning Show Season 4 is really about

At its core, the show tells a story of survival in a ruthless media environment. This new chapter continues to explore how public image, private struggles, and the relentless pressure for ratings shape the decisions made both on and off camera.

Co-led by Jennifer Aniston and Reese Witherspoon, the series takes viewers inside the chaos of a network newsroom where the fight for truth often collides with corporate interests and personal ambition.

What’s coming in The Morning Show Season 4

Season 4 picks up two years after the dramatic conclusion of the previous season. The UBA-NBN merger, long teased, is now a reality, and the newsroom has never felt more volatile. The show drops its characters into a landscape shaped by deepfakes, conspiracy theories, and a general crisis of trust in the media.

For Alex Levy, this new corporate structure offers more power, but at a price. Bradley Jackson, meanwhile, finds herself tangled in unresolved family issues and an FBI investigation that continues to haunt her.

Storylines that define The Morning Show Season 4

Here’s what the upcoming season promises:

The power vacuum left in the wake of the UBA-NBN merger.

Ethical dilemmas are raised as the series tackles AI-generated misinformation and its effects on journalism.

A media world where the fight for the truth feels more like an uphill battle than ever.

Personal reckonings for both Alex and Bradley as their pasts threaten their futures.

The preview images from this season hint at boardroom showdowns, on-air meltdowns, and street-level protests, making it clear that this season will explore how fragile the relationship between the media and the public has become.

Meet the cast powering The Morning Show Season 4

Much of the powerhouse cast returns for the show, including:

Jennifer Aniston as Alex Levy

Reese Witherspoon as Bradley Jackson

Billy Crudup as Cory Ellison

Jon Hamm as Paul Marks

Greta Lee, Karen Pittman, Nicole Beharie, Mark Duplass, and Néstor Carbonell

Joining The Morning Show Season 4 are:

Marion Cotillard as Celine Dumont, a European media strategist.

Jeremy Irons as Martin Levy, Alex’s estranged father.

William Jackson Harper as Ben, UBA’s new head of sports.

Boyd Holbrook as Brodie, a rising talk show host.

Aaron Pierre as Miles, a visual artist pulled into the media chaos.

Behind the scenes of The Morning Show Season 4

Production for the show wrapped between September and December 2024, with shooting primarily in New York and Los Angeles. According to Aniston, this may have been one of the most physically demanding seasons yet, especially during scenes depicting protests, one of which left her covered in oil as part of a particularly intense storyline.

Aniston and Witherspoon continue their roles not only in front of the camera but also behind it as executive producers, working closely with showrunner Charlotte Stoudt and director Mimi Leder to shape the creative direction of the show.

Why The Morning Show Season 4 is generating so much buzz

Even before release, The Morning Show Season 4 is fueling high expectations. Known for pushing boundaries, the series has a track record of confronting uncomfortable truths head-on. Audiences and critics alike expect this season to dive even deeper into the tangled realities of misinformation, media manipulation, and the personal cost of staying in the spotlight.

With strong performances, a timely storyline, and a fearless approach to reflecting modern media’s challenges, The Morning Show Season 4 is poised to be one of the most talked-about seasons yet.

When and where to watch The Morning Show Season 4

The Morning Show Season 4 lands on Apple TV+ on September 17, 2025, with episodes released weekly through November 19. The first three seasons are currently streaming on the platform.

With higher stakes, sharper commentary, and an even more urgent narrative, the series doesn’t just tell a story; it holds up a mirror to the world we live in.