Apple CEO Tim Cook shared a Pluribus-themed post to renew excitement around Christmas Eve this year. The telling nod and gentle tease are fitting with the show’s sustained storytelling.At first glance, Cook’s post appears simple, but seasoned followers will read it as a carefully placed signal about how seriously the company is positioning the series. The Apple TV title comes from Vince Gilligan, who has previously worked on prestigious titles like Breaking Bad and Better Call Saul.Tim Cook shares a Pluribus-themed Christmas postVisually, Cook’s image ties into many Pluribus details. The dominant yellow tone and the yellow emoji-like cookies reflect the warm, artificial, and slightly uncanny mood of many Pluribus posters.What stands out immediately is the echo of visual language long associated with Vince Gilligan’s work, where yellow often signals moral tension beneath the surface.The cookies on the plate draw attention to themselves. The arrangement of three smiling cookies and one half-bitten subtly speaks to the show's thematic concerns of individuality, erosion and ultimately, of collective efforts.The series is going on with its post-apocalyptic, sci-fi story as a grounded, character-driven drama. It zooms in on how individual decisions have a ripple effect across a larger system.Unlike Gilligan’s earlier works, which had a central character and protagonist, Pluribus has a more distributed approach to storytelling. It gives its core characters a chance to be involved deeply in the narrative.The title itself speaks for the show's theme: in Latin, the titular word stands for “many”. This crucial detail suggests a narrative structure where cause and effect are shared or often misattributed.The cast reflects that the ensemble is one of the strongest aspects of the Apple TV title. Rhea Seehorn returns to the stage as Gilligan with one of his most acclaimed collaborators following Better Call Saul.The full cast includes:Rhea Seehorn as Carol SturkaKarolina Wydra as ZosiaCarlos-Manuel Vesga as Manousos OviedoGuest rolesMiriam Shor as Helen L. UmsteadSamba Schutte as Koumba DiabatéMenik Gooneratne as LaxmiThe viewership for Pluribus is impressive. The first two episodes set a new platform record for a drama launch and it surpassed the premiere of another popular sci-fi title Severance. For the week ending November 16, 2025, Pluribus ranked No. 1 as the most-watched streaming original series in the U.S.Ahead of its season finale, Apple confirmed that the show had become the most-watched series in Apple TV+ history, overtaking both Severance and Ted Lasso.Episode release scheduleEpisode 1: We Is Us, November 7Episode 2: Pirate Lady, November 7Episode 3: Grenade, November 14Episode 4: Please Carol, November 21Episode 5: Got Milk, November 26Episode 6: HDP, December 5Episode 7: The Gap, December 12Episode 8: Charm Offensive, December 19Episode 9: La Chica o El Mundo, December 24