Apple TV+ has just released the first trailer for a highly anticipated new show, Pluribus, by the acclaimed creator Vince Gilligan, known for his successful series Breaking Bad and Better Call Saul. The teaser provides a delicious preview of Gilligan's next creative world; it is a world filled with social commentary, mystery, and speculative fiction.
In contrast to his earlier crime films, which belonged to the gritty realism genre, Pluribus is described as a genre-bending experiment that explores what happens when society's common sense of morality begins to break down.
The images in the teaser suggest something surreal, close to human essence, similar to Gilligan's storytelling tradition. The calm tension and thematic depth suggest that Pluribus is poised to continue in the vein of Gilligan, with his character-driven plots that challenge authority, morality, and humanity as a whole.
More about the new Apple TV series Pluribus
The trailer offers a slick, unsettling glimpse into an alternate version of America- a world that is not alien, yet somehow off. There is minimal dialogue, but everything is presented in a visually powerful way: some spooky stillness, snippets of news, and brief shots of people facing a mystery that challenges their understanding of what the truth is. The nine-episode drama series will debut worldwide on Apple TV+, with the first two episodes premiering on Friday, November 7, 2025. New episodes will then be released every Friday through December 26.
The tagline, What happens when everyone is right and no one is? gives some idea of the show's moral paradox. Pluribus is currently being created as part of the long-standing collaboration between Vince Gilligan, Sony Pictures Television, and Apple Studios.
Pluribus seems to explore the criminal underworld alongside the decay of society, thematically raising questions about shared reality, playing with truth, and the loss of collective empathy. Fans of Breaking Bad and Better Call Saul will recognize Gilligan's tendency to use unusual situations to highlight human flaws. Yet, this time the scope feels broader, more speculative, and even philosophical.
Vince Gilligan's career is full of innovative TV. He started writing and producing The X-Files, and later redefined modern television with Breaking Bad (2008–2013), one of the most critically acclaimed series of all time. Better Call Saul, which solidified his legacy as a great storyteller who saw humanity in moral ambiguity, came afterwards. It appears that Gilligan is about to push those boundaries even further with Pluribus, where society itself becomes the experiment.
Cast of Pluribus
Although the full casting list remains a secret, one of the cast members is Rhea Seehorn, who will play the central role in the show, a woman trapped in a world that is gradually falling apart around her. The long-time creative team members of Gilligan are also expected to be there, such as executive producer Peter Gould and cinematographer Marshall Adams, with their characteristic visual storytelling.
The project is being produced by Apple TV+ and Sony Pictures Television, with Gilligan writing all episodes and showrunning. It is his first major project since Better Call Saul ended, and industry buzz suggests it could also be a contender during awards season. Apple TV+ continues its path of high-concept prestige dramas with Pluribus, which brings together one of the most creative storytellers in television history with a platform that is both cinematic and inventive.