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Apple TV+ debuted the first official trailer for The Morning Show Season 4, introducing Marion Cotillard in her new character, Celine Dumont. The short scene features Cotillard sitting in a control room with multiple screens displaying interviews of Alex Levy (Jennifer Aniston) and Bradley Jackson (Reese Witherspoon).
She silently observes, seeming to analyze and study the footage. The teaser concludes in a close-up of her face, with the caption, "New season. New boss." As per reports from sources such as Variety and Deadline, Cotillard stars in an important new character as part of the show's ongoing story changes.
Season 4, which will release on September 17, 2025, will maintain the series' emphasis on the power play of broadcast journalism. Cotillard's casting heralds fresh shake-ups at UBA, the imaginary network that is the hub of the series.
Her character is billed as a strategic operator with a high-profile European heritage, and her arrival is anticipated to alter power dynamics and alliances among the current cast.
Marion Cotillard as Celine Dumont
Marion Cotillard will be in The Morning Show Season 4 as Celine Dumont, a fresh character. Dumont comes in as part of the leadership changes of the UBA network. Cotillard's character will get deeply entangled in the operations and direction of the news division, according to reports.
This is a rare foray onto television for Cotillard. She is most recognized for her work in film, with La Vie en Rose, Inception, and The Dark Knight Rises among her most notable films. The casting adds an alternative perspective to the narrative, continuing the show's interest in international views and company internal politics.
According to Deadline, her character should determine how the network copes with internal conflict and outside pressures following events from earlier seasons. Dumont's arrival should coincide with a time of considerable reorganization at UBA.
The Morning Show Season 4
Season 4 of The Morning Show will be released on September 17, 2025, with weekly installments airing each Wednesday until November 19. The program remains centered on behind-the-scenes happenings on morning television, with its focus on the personal lives of broadcast journalists and executives.
As per The Print, the returning cast members are Jennifer Aniston, Reese Witherspoon, Billy Crudup, Mark Duplass, Nestor Carbonell, Karen Pittman, Greta Lee, Jon Hamm, and Nicole Beharie. Season 4 will begin after a suggested network merger that poses the risk of cutting staff and reconfiguring UBA's newsroom.
With Cotillard now in the cast, the season will explore how leadership changes affect long-standing relationships. The new character’s European background also suggests the series may expand its scope beyond U.S. media politics. The impact of her presence on both main anchors and executive leadership will be central to the plot.
Production and creative team
The Morning Show is developed by Kerry Ehrin and executive produced by Jennifer Aniston under Echo Films and Reese Witherspoon under Hello Sunshine. Lauren Neustadter and Charlotte Stoudt are the other executive producers, with Stoudt also acting as showrunner. Mimi Leder returns as director and executive producer, with Michael Ellenberg producing under Media Res.
The creative team, as reported by Deadline, will take forward themes of earlier seasons, such as corporate dominance, ethics in journalism, and public trust in media. With the addition of Celine Dumont in the storyline, the writers will have to develop further conflicts relating to international media interests and boardroom tactics.
The production team has also revealed that Cotillard's character was developed to bring in fresh tension and leadership dynamics into the newsroom. Variety reports that the creative team plans to utilize this character to play up power shifts and cultural clashes.
Release and public reception of The Morning Show Season 4
Apple TV+ revealed The Morning Show Season 4 will premiere on September 17. The promotional release kicked off with a visual teaser of Marion Cotillard's Celine Dumont viewing clips in the control room. According to Glamour, the last image of the teaser—her face taking up the screen before it cuts black with the words "New season. New boss", already generated buzz online.
The streaming service and multiple entertainment news sites have commented that Cotillard's casting is one of the biggest Season 4 changes. The casting is indicative that the show is purposefully looking to shift its format and include new voices in its central cast.
As The Hollywood Reporter pointed out, the casting of Cotillard, who is a familiar name in global cinema, could be an attempt to broaden the appeal of show further into a broader audience. But the character is still rooted within the current narrative framework of UBA's media and corporate world.
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Stay tuned for further updates on The Morning Show Season 4.
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