Big Brother UK: Why did Emily Hewertson face backlash?

Big Brother UK
Big Brother UK | Image Source: YouTube

Big Brother UK's Emily Hewertson, the Conservative Housemate who keeps starting fires, stirred up Big Brother UK again by calling the NHS “a religious cult.” She commented while chatting about Ireland and Northern Ireland with Jenny Baird from Derry, and let’s just say the internet did not clap for that one. Emily’s whole BB journey has been a roller coaster anyway: she got kicked out on day one by Caroline Monk and Sam Ashby in a sneaky twist, then popped back in during week three like nothing happened.

Now, with the Big Brother UK finale around the corner, her spot in the house is wobbling. Viewers aren’t thrilled; a lot of them found her NHS jab pretty disrespectful. Big Brother UK is all about tossing strangers in a camera-filled house and letting the drama cook while the public decides who stays. And right now, Emily’s comment is the biggest plot twist in the room, louder than the alarms, the arguments, and even the grocery delivery.

What was the controversial conversation on Big Brother UK that landed Emily Hewertson in hot water?

The incident unfolded during a chat between Emily and Jenny about Irish politics. Jenny mentioned uncertainty about voting for a United Ireland if given the chance. Emily responded enthusiastically, jokingly suggesting Jenny should discourage her friends from voting as well. Jenny brought up healthcare, noting that Dublin doesn't have access to the NHS. This opened the door for Emily to share her views on Northern Ireland's relationship with Britain.

"Northern Ireland are very prosperous under the British government, more than they would be otherwise. I'm just saying." Emily stated.

She then shifted focus to the healthcare system itself. Emily criticized the NHS despite acknowledging its positive aspects.

"To be honest, I don't think the NHS should be the dream, don't get me wrong, it's amazing, but compared to some other European health systems, it's below par," she said.

Jenny defended the healthcare system, telling Emily she believed the NHS was brilliant. Emily's response triggered the backlash that followed.

"It's become a religious cult unfortunately," Emily declared, according to the Mirror.

The phrase struck a nerve with viewers across the country. Social media lit up with criticism of the housemate's characterization. Audiences reacted swiftly to Emily's comments. Many felt her words dismissed the hard work of healthcare professionals. Others took issue with her political stance on Northern Ireland.

The timing proved particularly damaging. With the finale approaching, negative publicity could influence voting patterns. Emily's path through the competition has been unusual. A few contestants get eliminated on opening night and then manage to return.

Her comeback during week three gave her a second opportunity. However, these latest remarks may cost her public support at a critical moment. The NHS is a big deal in Britain, kind of like a national comfort blanket, so taking a swipe at it usually sets off alarm bells. Emily found that out the hard way.

What was the final conclusion?

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So the bottom line here is clearly that reality TV loves drama - shouting matches, awkward silences, burnt pasta, all of it - but Emily’s comment poked at something a lot more delicate. Now that the show is heading into its final lap, everything depends on the audience. Will they shrug it off, or will her words come back to bite her during voting? No one knows yet.

What is clear is how fast one offhand comment can blast its way out of the Big Brother house and into the real world. For Emily, the next few days could decide everything, whether she walks away a winner or walks out wondering why she didn’t just keep that opinion to herself.


Big Brother UK airs live on ITV2 and streams on ITVX.

Edited by Sroban Ghosh