“Ew, David”: Alexis actually said her iconic catchphrase only three times in Schitt’s Creek – Here’s how it still became a pop culture phenomenon

The Rose siblings from Schitt's Creek are an apt representation of sibling relationships on modern television. The constant bickering and mockery between Alexis (Annie Murphy) and David (Dan Levy) is not only hilarious but also very much grounded in reality.

While Alexis and David had their fair share of ups and downs throughout the show, their sibling love truly shone in the finale as Alexis walked her brother down the aisle.

But that doesn't change their constant sibling banter and Alexis' iconic 'Ew, David.' Murphy's perfect delivery of this iconic quote became a pop culture phenomenon and blew up on the Internet.

Alexis typically says this hilarious and iconic phrase when expressing her disgust towards something her brother did. However, unlike popular belief, she uttered it only three times throughout six seasons.

In over 80 episodes, Alexis used this catchphrase only thrice, yet it became iconic in pop culture.

Here's how Alexis' catchphrase from Schitt's Creek became so popular.

This is how Alexis' catchphrase from Schitt's Creek became a pop culture phenomenon

Alexis channeled all her sibling energy on Schitt's Creek with her iconic 'Ew, David'. The catchphrase became so integral to pop culture that people started mimicking it on social media platforms like TikTok and Instagram.

While Murphy's signature style of saying 'Ew, David' never gets old, she once revealed that she only said the phrase thrice.

When Murphy went on The Tonight Show with Jimmy Fallon in June 2021, she talked about the iconic catchphrase and revealed that she had only said it three times on Schitt's Creek.

Alexis first says, 'Ew, David,' to her brother in Season 1 Episode 8 when he mocks her about "aging and dry skin." She then uses the phrase in Season 2 Episode 11 and Season 4 Episode 5.

Talking to Jimmy about how her catchphrase became iconic even when she used it only three times on the show, Murphy said:

"I tacked David onto whatever I possibly could, and this 'Ew, David' thing just kind of spiraled out of control...''

While Alexis said 'Ew, David' only three times, 'Ew' was her common catchphrase, constantly popping up several times in Schitt's Creek.

That is how Alexis expressed disgust when she first moved to the titular town in the initial episodes. In addition, she used other iterations like 'Ugh, David', 'No, David', and 'Why, David' all the time when bickering with her brother.

With Ew and David being constant words in Alexis' vocabulary, it's no wonder 'Ew, David' became so iconic in pop culture, even when Murphy said the exact phrase only three times on Schitt's Creek.

In addition, Murphy's perfect delivery of the phrase, combined with her signature Alexis style, made it even more popular and a hit on social media.

Schitt's Creek gave some iconic one-liners to pop culture

While 'Ew, David' blew out of control on social media, Schitt's Creek became a phenomenon on the Internet, and many iconic quotes from the show are an integral part of pop culture.

When talking about Alexis' character, Murphy's signature style of saying things, her nose bop (where Alexis touches Twyla's nose with her finger), and her dance routine, 'A Little Bit Alexis,' became iconic.

While Moira Rose's extravagant vocabulary is already a hit among the fans, her cooking scene with David also blew up on the Internet, with 'Fold in the cheese' becoming an iconic meme.

However, the most iconic and apt quote to come out of Schitt's Creek is the wine scene, where David very smartly worded his pansexuality:

"I like the wine, not the label"

The quote, albeit simple, struck a chord with people and became iconic in pop culture. Many people even recreated these scenes on social media.

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Also Read: David and Patrick's relationship timeline in Schitt's Creek

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