Five years after its conclusion, Supernatural continues to break viewership records on Netflix

Supernatural, the long-running fantasy series, concluded its initial run in 2020. Yet, the program remains significantly popular, especially after its Netflix release. During the first half of 2025 alone, the series collected a total of 11.9 billion minutes streamed on the platform.

It ranked as one of the highest-performing acquired titles. It also consistently appeared among the top 20 most-watched streaming shows on industry trackers like Nielsen. This is unusual for a show that concluded airing five years ago, marking both a deep legacy audience following and an expanding new viewership.

The latest Netflix Engagement Report finds that programs like Supernatural are not merely holding on but are growing in popularity with viewers. Almost half of Netflix Originals viewership and top legacy programs in 2025 are generated by titles first released two or more years ago.

Supernatural bucks the trend by outrunning many newer titles, beating expectations for an aging show in the ever-changing streaming environment. Whether driven by nostalgia, binge-viewability, or the continually widening audience of streaming platforms, the show's consistent viewership proves the lasting strength of its fan following and narrative.

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Supernatural's streaming success by the numbers

The show's success on Netflix stands out both in terms of its magnitude and longevity. Nielsen placed it number fifteen on the top twenty streamed shows during the first half of 2025, outpacing many franchises that are currently active or have only recently been active.

Deadline and Nielsen statistics report that the program was viewed for 11.9 billion minutes during the time, a number that rivals even newly streaming original shows. Netflix's own statistics highlight the growth of demand for older, successful shows in 2025, and almost half of the total watch-hours for Netflix originals are also derived from older shows.

The show's long run of fifteen seasons and 327 episodes provides viewers with an extensive library to delve into, to support bingeing and repeated viewing.

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What fuels the sustained popularity?

A number of reasons drive the series' long-term success. First is its binge-worthiness. With 327 episodes over 15 seasons, the show provides a long-form story that is interesting to viewers who enjoy extensive storylines. Another main factor is its legacy fandom.

The show has developed a devoted fan base that continually re-watches the series and shares it with new people, providing a consistent stream of viewers. It also has a solid critical record, with a 93 percent average on Rotten Tomatoes and a number of seasons being awarded perfect scores. On IMDb, it has an impressive rating of 8.4 despite its duration.

The popularity of the lead cast is also a factor. Jared Padalecki and Jensen Ackles are still well-known, and others from the show have become popular, attracting viewers from other shows. Finally, nostalgia and ease of accessibility play a big part in its continued popularity, as the whole series is out there to watch in one location on Netflix, which is convenient for both new fans and returning fans.

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The show's place in Netflix's current streaming landscape

This series' ratings surpass those of numerous other new titles and even established favorites like Friends and The White Lotus during the streaming era. This is noteworthy in light of competition from other legacy shows and ever-present deluges of original content.

Netflix's 2025 Engagement Report points out the trend of long-running shows like Supernatural maintaining viewership years later, being an integral component of the platform's success and strategy. The platform's investment in purchasing and holding onto old series is propelled by metrics indicating persistent engagement, even as the popularity of original content grows.

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Is there a future for Supernatural?

With its ongoing top-of-the-charts performance on streaming and renewed popularity among old and new fans alike, there is perpetual rumoring of a possible revival or spin-off. While the short-lived semi-prequel The Winchesters did not take off, industry analysts see a clear argument for franchise expansion following the success of Supernatural on streaming.

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Catch all the seasons on Netflix and Prime Video.