Hulu’s untitled real estate drama bags a The Bear star in a major series regular role, details explored

Liza Colón-Zayas, known for her Emmy-winning work on The Bear, is now part of a new Hulu drama centered around high-stakes property dealings in Manhattan. As confirmed by Deadline, she takes on a recurring role in the currently untitled real estate project from Onyx Collective.

The series begins filming on July 14 in Toronto and features a competitive world of developers, shifting alliances, and community tensions.

The Bear star is set to portray Rosie, the head of a neighborhood board in the Lower East Side. The storyline places Rosie at the heart of a controversial construction push that could alter the fabric of a longtime Puerto Rican district. Her character serves as a key figure in the social dynamics explored in the plot.

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Liza Colón-Zayas: From The Bear to Hulu's new drama

Liza Colón-Zayas has made a name for herself with intense performances on television and film. Her work as Tina Marrero in The Bear garnered her a Primetime Emmy Award for Outstanding Supporting Actress in a Comedy Series in 2024.

In The Bear, Colón-Zayas stars as an experienced kitchen staffer who navigates the heat and change of a restaurant in Chicago, a role that earned her glowing reviews and wider recognition.

Her career is decades-long, having appeared in series like Dexter, In Treatment, and David Makes Man, and movies like United 93 and The Purge: Election Year. Colón-Zayas was born in the Bronx to Puerto Rican parents and has frequently used her heritage to add depth and realism to her roles.

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Who else is in the cast?

The Bear star joins an ensemble that already includes Edgar Ramirez and Jacob Scipio, who play the two central real estate rivals. Other actors confirmed for recurring parts include William Fichtner, Alfredo Castro, and Jared Paul Abrahamson. Each plays a role connected to the main story arc.

Fichtner is cast as Harry Dempsey, a longtime advisor to Scipio’s character, Abe. Harry is described as someone who has helped guide Abe’s rise and whose personal goals in the property world are within reach.

Castro steps in as Jacobo Saladín, the head of a corporation that has developed large-scale housing across Latin America. His character faces challenges that could destabilize his business empire.

Abrahamson plays Angelo, a close associate of Abe, navigating the complexities of high-value development with ambitions of upward mobility.

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Plot premise: Obsession meets real estate

The show follows two developers locked in a struggle to reshape the New York City skyline. Their collaboration unravels as ambition gives way to personal conflict. The story moves between boardrooms, communities, and construction sites, highlighting how industry ambitions affect everyday lives.

Supporting cast members in series regular roles include Leslie Grace, Mariana di Girolamo, Liz Caribel Sierra, and Armando Rivera. The characters and their interactions are designed to reflect diverse perspectives within the real estate industry and affected communities.

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Behind the Scenes: Creative and industry experts

The pilot was created by Roberto Patino and Cassius Corrigan. Patino will also serve as showrunner. Directing duties for the first episode go to Alonso Ruizpalacios. The production brings together professionals with both creative and business experience.

Executive producers include Oly Obst and Luke Maxwell (3 Arts), Liz Tigelaar and Stacey Silverman (Best Day Ever), and Edgar Ramirez. Additionally, Donahue Peebles III joins the team as a technical consultant, offering expertise from the real estate sector.

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Stay tuned for more updates!