"I do believe in your business" — Shark Tank investor Barbara Corcoran signs a $300,000 deal with Morrison Outdoors Sleeping Bags

Morrison Outdoors brought more than just a product to the Shark Tank; it was a solution for parents who enjoy the great outdoors but find it difficult to find sleeping bags that are safe and versatile for their children. The company unveiled an adaptable sleep system that is long-lasting and practical, evolving as children grow. Its creative and family-focused strategy immediately attracted the Sharks' attention.

Barbara Corcoran was very pleased with the team's growth model, clarity, and strategic thinking:

"I love the fact that you paused and thought about your business and tried to figure out a way to increase the bottom line. Most people skip that step, and it's terrible." She continued, "I do believe in your business. I think you have a lot of run space on it. I don't think you've captured even a piece of your market, honestly."

Barbara made a strong offer and closed the deal after the sharks had a quick conversation and some back-and-forth. The moment demonstrated not only investor interest but also the brand's uniqueness, thanks to its thoughtful design, strong branding, and scalable vision. When it comes to kid-friendly outdoor gear, Morrison Outdoors is poised to become a household name.

Morrison Outdoors Sleeping Bags founder pitches his product on Shark Tank Season 16 Episode 19

Morrison Outdoors' innovation approach to children's outdoor apparel left a lasting impression on Shark Tank Season 16 Episode 19. The company solved a common issue for parents who enjoy being outside by introducing a kid-friendly sleeping bag system that is especially made to change with a child's development. Families may return outgrown bags for reimbursement or receive discounts on larger sizes, making the system both sustainable and useful, rather than buying new ones every year.

The entrepreneur outlined the product's concept and highlighted its customer-first approach and well-considered design during the pitch. He emphasized how Morrison Outdoors' strategy closes a significant market gap and how conventional sleeping bags frequently fall short for small children of fit, safety, and warmth. The Sharks saw the potential of a company right away — one that not only addresses a genuine need but also increases client retention through a cycle of upgrades and returns.

The company's cost-to-retail ratio was healthy, which gave investors more confidence. At first, the founders were looking for $300,000 for a 10% stake. Shark Tank OGs, Mark Cuban and Barbara Corcoran, then engaged in negotiations. Mark accepted Barbara's final offer of $300,000 for 20%, demonstrating his strong faith in the company's long-term prospects.

Their interest demonstrates their faith in the brand's scalable product strategy and family-focused ethos, which went beyond simple metrics. Now that it has the support of two seasoned investors, Morrison Outdoors is in a strong position to grow and further upend the market for kids' outdoor goods.

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