"I'll get you in everywhere" — Shark Tank's Lori Greiner signs a deal with GoodLove Foods

In ABC's Shark Tank Season 16 Episode 12, the company GoodLove Foods, which sells frozen, ready-to-bake gluten-free pastries, had a particularly noteworthy presentation before the investors. With assurance, the founders went into the tank in search of funding to grow their company and reach a wider audience with their superior, allergy-friendly baked goods.

During their pitch, the entrepreneurs opened up about their experience, describing how they founded GoodLove Foods to address a need in the market for baked products devoid of gluten. They stressed that in addition to being allergy-friendly, their chef-crafted goods guaranteed outstanding flavor and texture. They intended to use the funding to expand their manufacturing, establish retail alliances, and market their high-end gluten-free confections to a wider audience.

The brand's potential to dominate the specialty food industry intrigued Lori Greiner the most. She was keen to use her retail contacts to swiftly grow the company. By promising to assist GoodLove Foods in breaking into major retailers, she offered an alluring proposition.

"I'll get you in everywhere," she promised the founders, securing the business with her assurance and industry knowledge.

---

GoodLove Foods appears on Shark Tank Season 16 Episode 12

In Shark Tank Season 16 Episode 12, the founder of GoodLove Foods pitched her frozen baked pastries before the panel, seeking $150,000 for 5% shares of her company. The founders entered the tank in search of funding to expand their company, emphasizing the rising need for gluten-free goods without sacrificing flavor.

Before revealing the numbers, Chennelle Doing, the founder of GoodLove Foods, made the Shark Tank investors taste the products. After trying them out, the experts praise the quality and taste of the baked goods. While Daniel said he understood why her customers might keep coming back for more, Lori Greiner called the food items mind-blowing.

Diong revealed that direct-to-consumer channels accounted for 85% of sales, bringing in $360,000 over the previous 12 months and maintaining a solid 30–35% client retention rate. Lori Greiner saw potential in the brand despite other sharks citing issues with profitability and scale.

---

Shark Tank investor Lori Greiner agrees to GoodLove Foods' founder's counteroffer

Mark Cuban and Kevin O'Leary quickly opted out of the agreement, citing doubts about GoodLove Foods' profitability and scalability. They were uncertain about the brand's long-term growth, even though they acknowledged its popularity in the gluten-free sector. The future of the company was unknown because other sharks expressed interest but were hesitant to make an offer.

However, Lori Greiner recognized the opportunity and made a $150,000 initial offer for 20% stock. A smaller equity interest was the goal of the GoodLove Foods founder's counter. The Shark Tank expert's investment was secured when they reached an agreement at 18%. The collaboration put GoodLove Foods in a good position for major growth and might help it reach a larger audience in the cutthroat food business thanks to her retail experience and robust distribution network.

---

Log into your ABC account to watch more pitches made on Shark Tank Season 16 Episode 12.