In just one week of release Boston Blue reaches a huge milestone, details revealed

Boston Blue premiered on television like a gust of fresh air, similar enough to appeal to Blue Bloods viewers, but new and different enough to attract new viewers. The initial Friday night premiere evolved into an enormous international phenomenon. Critics and viewers were raving about it in just a matter of days, and television networks globally were queuing up to purchase the show.

The series features Donnie Wahlberg reprising his role as Danny Reagan and Sonequa Martin-Green as the new character, Lena Silver. It's a new family tale set in Boston with the emotional and moral grounds that fans enjoyed with Blue Bloods.

But the greatest surprise is how quickly Boston Blue flew off the shelves. Within a week, it received excellent reviews, high ratings, and significant international distribution contracts. CBS and Paramount obviously see this as more than a spinoff, it's the beginning of a brand-new television franchise.

Boston Blue goes global in record time

The largest shock from Boston Blue this week was not in the story, it was in how far the program has gone already. According to reports, the show has been sold to more than a hundred countries just a week into its release. That sort of international rollout only occurs for huge, long-running hits or established streaming programs.

Following early international screenings for overseas buyers, Paramount Global Content Distribution soon licensed Boston Blue to streaming services and TV networks throughout Africa, Asia, Europe, and the Americas. Reselling that quickly indicates two things: people trust the show, and they think Boston Blue is a winner on its own.

For Jerry Bruckheimer Television and CBS, it's a clever business strategy these pre-sales earn them revenue upfront and allow the show to gain international visibility prior to its broadcast everywhere. For audiences, that means Boston Blue can be found on additional platforms around the globe, which creates more convenience to view and discuss among nations.

Critics and scoreboards

One of the main reasons Boston Blue has been gaining so much buzz is because of the great early reviews it got. In its first week out, the show gained serious notice from critics, with many praising Season 1 for performing stronger than anticipated for a spinoff. On Rotten Tomatoes, it even surpassed the original series briefly, to headlines that declared it to be a record-breaking premiere.

This initial positive word helped in a couple of ways: it got more people interested in viewing the show, and it reassured international buyers that they were making an investment in a quality product, and not merely a well-known name brand. Of course, these initial ratings are based on a limited number of reviews, so they can shift rapidly. Boston Blue's true challenge will be to maintain this standard throughout the season and please regular viewers, not merely critics.

Nevertheless, the positive initial perceptions made the series appear to be a clever creative choice as well as a prudent business option for the franchise.

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