“Need to be kind with each other”: Prime Video issues bullying ban as Summer I Turned Pretty cast urges kindness

At the season 3 launch event for The Summer I Turned Pretty in New York City on Wednesday, July 17, the cast addressed something much bigger than Team Conrad or Team Jeremiah—fan behavior. Recently, online conversations about the show have become more aggressive, with threats, targeted hate, and doxxing becoming common topics.

That’s when Lola Tung, who plays Belly, spoke up and said,

“Need to be kind with each other”

She reminded everyone that this is still fiction and the people behind it deserve basic respect.

Her statement followed a strict zero-tolerance warning issued by Prime Video and the show’s official Instagram on July 14, which outlined clear community guidelines against bullying, hate speech, and harassment. The message was more than just a formality. Last season, there was backlash against Elsie Fisher’s nonbinary character Skye, who wasn’t in the books, and the cast began receiving personal attacks.

Christopher Briney, Gavin Casalegno, and even creator Jenny Han have all echoed the same message: fans can care deeply, but it shouldn’t come at the expense of someone’s safety.

As season 3 begins, Prime Video is doing its best to protect the people involved.

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Prime Video steps in with strict community rules for The Summer I Turned Pretty

As the final season of The Summer I Turned Pretty premieres, Prime Video has taken a rare step by actively moderating fan behavior. On July 14, the show’s official Instagram and X accounts issued a statement reminding fans that Cousins Beach is a “safe place,” and that any form of bullying, hate speech, harassment, or doxxing would lead to an immediate ban.

The post listed specific violations, such as targeting the cast or crew, sharing personal information, or posting hateful speech, all of which have reportedly become common since the show’s second season aired.

The move was proactive and came after months of concerning fan behavior, especially following the introduction of Skye, a nonbinary character played by Elsie Fisher. The character’s debut sparked backlash from book purists, with online spaces quickly turning toxic.

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The Summer I Turned Pretty Season 3 opens with a breakup, a hookup, and a surprise proposal

The Summer I Turned Pretty season 3 begins with Belly and Jeremiah in a relationship that’s starting to unravel. Jeremiah is acting cold and distant, skipping meals, avoiding conversations, and displaying the same emotional withdrawal fans once saw in Conrad.

Belly notices but continues to try to hold everything together. Meanwhile, Taylor and Steven continue to circle each other. They’ve spent their entire college years in a back-and-forth cycle, and they’re currently “on” cheating on their partners with each other.

The tension rises when Belly finds out Jeremiah hooked up with Lacie during spring break in Cabo. She overhears it through a bathroom door, mid-party, and reacts by yelling, crying, and rushing out. Jeremiah insists they were on a break.

The second episode of *The Summer I Turned Pretty* season 3 rewinds to that exact fight. Jeremiah had stormed off, saying, “Let’s just end it,” but Belly never believed it was an actual breakup. He never contacted her during the break, only came back to give her a puka shell bracelet and act like nothing happened.

Elsewhere, Conrad remains in California, where therapy hasn’t helped him much. He tells his therapist he’s not over Belly and avoids going home. His mother’s memorial garden is opening in Cousins, and Laurel expects him and Jeremiah to give a speech together. Conrad doesn’t answer her calls. His guilt over Susannah’s death and lingering feelings for Belly still keep him distant.

Jeremiah, meanwhile, is dealing with his father’s fury over an extra semester of college tuition. After getting chewed out over the phone, he bails on a dinner with Belly and spirals emotionally. They reconnect at a party, and instead of having a real conversation, Jeremiah proposes out of nowhere. Belly agrees on the spot.

What starts as unresolved miscommunication ends with a rushed engagement. Neither of them discusses the Cabo incident beyond the initial argument. It’s a decision motivated more by pressure and confusion than clear understanding between them.

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