Netflix CEO assures its employees that the Warner Bros. acquisition will be for the better of the entertainment industry

Streaming apps - Photo Illustration - Source: Getty
Streaming apps - Photo Illustration - Source: Getty

Netflix has made waves in entertainment with its deal to acquire Warner Bros. The streaming giant announced on December 5 that it had reached an agreement to purchase Warner Bros., including the film studios, as well as HBO and HBO Max. The transaction is valued at $82.7 billion. This marks a big shift for Netflix, which has focused on building rather than buying other companies for many years. Co-CEOs Ted Sarandos and Greg Peters sent a memo to employees addressing concerns about the acquisition and its implications. They assured the staff that this deal would strengthen the industry rather than bring it to an end altogether. The move comes after Warner Bros. Discovery put itself up for sale following financial struggles and market pressures. The acquisition brings together two entertainment powerhouses that will reshape the streaming landscape.

The move comes after Warner Bros. Discovery put itself up for sale following financial struggles and market pressures. The acquisition brings together two entertainment powerhouses that will reshape the streaming landscape.


Industry leaders push back on consolidation fears

The deal has sparked debate within the Hollywood and entertainment communities. Industry professionals worry about what this consolidation means for their jobs and the future of their creativity. Some fear this signals the end of traditional Hollywood. However, Netflix executives see things differently from critics.

They believe combining forces with Warner Bros. creates real opportunities for everyone in the industry. The memo from Sarandos and Peters stated that the acquisition will create growth, not result in reductions or job losses. Warner Bros. brings capabilities the streaming company lacks. There is no overlap between the two companies’ operations, and the co-CEOs have confirmed that the deal will not result in any studio closures.


Theatrical releases remain a top priority

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One concern addressed in the memo involves theatrical releases for films. Warner Bros. has a tradition of releasing films in theaters first. Netflix focuses on streaming content directly to subscribers. The company has historically avoided traditional theatrical distribution for most of its original films. Theater owners worry about the future under the streaming giant's ownership. Sarandos and Peters acknowledged this in their message to employees. They promised to maintain Warner Bros.' operations, including theatrical releases for big films. The executives stated that theatrical distribution is a vital part of Warner Bros.' business and legacy. They want to protect what makes the studio valuable to audiences.

The memo noted that if the deal had happened two years earlier, films like Minecraft and Superman would still have premiered in theaters. This aims to reassure employees and theater owners about the path forward. The co-CEOs stated that theatrical releases were not part of their business previously. When this deal closes, they will be in that business.


Paramount launches aggressive counteroffer against Netflix

The acquisition faces a challenge from Paramount and Skydance, along with their leadership teams. Three days after Netflix announced its deal, Paramount launched a hostile takeover bid for the company. Paramount offered $30 per share in an all-cash deal for the entire Warner Bros.

Discovery company assets. This values the company at $108.4 billion in total. The streaming giant's offer is $27.75 per share, comprising a combination of cash and stock. CEO David Ellison took his offer directly to shareholders, bypassing the board entirely.


Leadership stays confident amid competition on Netflix

Sarandos and Peters addressed the Paramount challenge in their memo quickly. They said the hostile bid was expected. The co-CEOs feel confident that the company has a solid deal. They believe it benefits shareholders, consumers, and industry workers.

The memo also addressed regulatory concerns associated with such a large deal. Combining the streaming giant with HBO Max would create a massive market presence. Critics worry this raises antitrust concerns. Despite these concerns, Netflix leadership feels confident about regulatory approval. The co-CEOs believe the fundamentals are clear. They say the deal promotes competition, innovation, and growth.


Content library expansion benefits subscribers of Netflix

The memo said the acquisition strengthens the entertainment industry overall. It creates opportunities for creative talent to reach a wider global audience. The deal connects Warner Bros.' library and iconic franchises with the streaming service's international subscriber base worldwide. This includes properties like the DC Universe, Game of Thrones, Harry Potter, and classic films. The combined content offering will be unprecedented in scale.

The transaction is expected to close within approximately 12 to 18 months. Once complete, Netflix will reshape how entertainment reaches audiences worldwide, better than the entertainment industry.

Edited by Tanisha Aggarwal