Disney+ seals major partnership with CJ ENM’s Tving as new streaming service aims to bring premium content in Japan

Disney+ made a big announcement about a new partnership. It joined forces with Tving, which is the streaming arm of CJ ENM. The goal is simple: to bring high-quality Korean entertainment to Japan. This agreement will significantly boost the content available on Disney+ for Japanese subscribers.

It also highlights the importance of local content in the Asian streaming wars. The company believes this new programming will help it gain many more viewers.

Disney+ partnership with CJ ENM’s Tving: Securing exclusive Korean hits

The deal gives Disney+ Plus strong access to CJ ENM’s large library. CJ ENM produces some of the most-watched K-dramas and reality shows in the world. Tving is known for its original, high-production-value series. The platform secured the rights to stream a collection of these new Tving original series. Some of these shows will only be found on Disney+ in Japan.

This exclusivity gives Disney a competitive edge in attracting new customers. The agreement also licenses Tving's established shows, so the content flow is steady.

Tving’s value in the Japanese market

Korean dramas have a huge cultural influence across Asia. They have a loyal, established fanbase in Japan. Partnering with a powerhouse like CJ ENM is a direct way to serve that audience. Tving acts as a crucial source for popular, relevant programming.

This strategy moves beyond relying only on content from Hollywood studios. It mixes global offerings with beloved local favorites. The alliance makes the Disney+ platform much more appealing to a broader group of people.

Disney’s Asia strategy takes shape

This new partnership fits into Disney’s plan to grow its business in Asia. The company sees Japan as a key market for its streaming service. Adding premium Korean shows directly addresses what many viewers want. It shows Disney understands the regional market’s specific tastes. Global streaming platforms must offer local hits to succeed. They cannot rely only on their own global brands.

This deal with Tving helps Disney compete effectively against other regional and international services.

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The streaming landscape is getting very crowded. Companies must secure unique and popular content to stand out. Disney has done exactly this with the Tving agreement. It immediately increases the platform's value for Japanese subscribers. The focus is on immediate, measurable growth in a top-tier market. New Tving content will begin appearing on Disney+ soon.

This gives subscribers a powerful reason to join the service now. It confirms Disney's commitment to securing the best local entertainment for its Asian viewers. This collaboration sets the stage for a strong performance in the coming year.

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