Bianca Fernandez snagged the top spot on the very first season of On Brand with Jimmy Fallon, plus a cool $100,000 and the fancy title of Innovator of the Year. The NBC show gathered creative minds to battle it out in marketing challenges, where they had to dream up full-blown campaigns for real brands on ridiculously short deadlines. For the finale, the task was to sell Therabody’s newest massage gun, and Bianca outshined the rest with a campaign that wasn’t just about sore muscles but stressed-out minds too.Her pitch centered on someone juggling work chaos and finding calm through self-care, an idea that hit home with the judges, who were all about promoting balance over burnout. The show itself was a crash course in creative chaos, testing who could mix smart storytelling with brand strategy without crumbling under pressure. Bianca nailed that balance, proving she not only understands what people want but also how to make them feel it, one soothing Therabody ad at a time.What happened during the On Brand with Jimmy Fallon finale? View this post on Instagram Instagram PostFour On Brand with Jimmy Fallon contestants entered the final round: Bianca Fernandez, Pyper Bleu, Mahiri Takai, and Ryan Winn. Each developed a campaign for Therabody's new device, including a comedic commercial that aligned with the brand's identity. The challenge included a twist. After initial presentations, judges eliminated two competitors. Only Fernandez and Winn advanced to produce their full commercials.Winn's concept highlighted the sounds users make when finding the right pressure point, taking an edgier angle. Takai introduced a superhero character who helped ease pain. Bleu aimed to weave the product into daily routines. Fernandez presented a fantasy sequence showing someone releasing work frustrations before finding calm through the massage gun.The final two contestants filmed commercials featuring Buffalo Bills quarterback Josh Allen. Both received positive feedback, but details made the difference. Fernandez pointed out that Winn's ad didn't clarify the target audience, which could limit its appeal to potential customers.Dr. Wersland agreed that her emphasis on stress relief matched Therabody's mission better than focusing solely on physical pain. Saint John praised Fernandez's communication skills. Fallon noted the campaign struck the right tone between serious and approachable.What comes next?Fernandez will work with Therabody as a creative in residence throughout the year. She's also joining KitchenAid's Color of the Year campaign and attending the Super Bowl with her team. View this post on Instagram Instagram PostShe plans to treat her family to a vacation and save the rest of her prize money. Fernandez shared that the creative process was more demanding than viewers realized, with last-minute changes causing her to freeze briefly during her final pitch before recovering. The On Brand with Jimmy Fallon cast stayed connected after filming wrapped, forming what Fernandez described as a family. Her win closes the first chapter of On Brand with Jimmy Fallon and establishes her as the show's first champion.On Brand with Jimmy Fallon is available to stream on Peacock.