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Paramount+ is set to increase its subscription fees in the United States starting January 15 in 2026. The streaming platform announced these raises alongside its third-quarter financial results, citing growing investments in content and user experience as the primary reasons.
Subscribers across separate tiers will see their monthly bill rise by a dollar each. The main plan that includes advertisements will cost $8.99 every month instead of the ongoing $7.99.
Meanwhile, the Premium plan with no ads will move to $13.99 every month from $12.99. Annual subscription rates are also shifting. The Essential yearly plan will be priced at $89.99, and the premium annual plan can reach $139.99.
These adjustments came just months after the last price raise in August 2024. However, the company maintains that its pricing remains competitive compared to other major streaming platforms in the market. The price hike affects several subscribers who depend on the platform for entertainment.
Why is Paramount+ raising its prices?
The decision to raise the subscription costs stems from the platform's commitment to growing its content library. David Ellison, who leads Paramount Skydance, explained that these adjustments will push reinvestment into programming and expand the overall viewing experience.
The company recently secured several evolving content deals that require substantial financial backing. A seven-year agreement with UFC that is worth $7.7 billion makes Paramount+ the exclusive home for combined martial arts events
This deal represents a huge commitment to sports programming. Additionally, a five-year deal with the creators of South Park, reportedly valued at $1.5 billion, strengthens the platform's original programming lineup. These partnerships display the company's aggressive approach to compete with other streaming platforms.
What Content improvements can subscribers expect?
Paramount+ is planning to invest more than $1.5 billion in additional programming throughout 2026. This investment will support consumer content, which includes UFC coverage and former series production. The movie production slate will also grow significantly to 15 films every year. This gives subscribers more theatrical-quality content.
The present-day subscribers already enjoy recognized shows like Tulsa King and Landman, along with established franchises like Star Trek.
The platform also offers CBS programming, including hit shows like Survivor and Tracker, plus exclusive sports coverage featuring Sunday afternoon UEFA Champions League matches and NFL games. The diverse content blends aim to appeal to separate viewer segments and viewing preferences.
Also See: Tulsa King Season 3 Episode 8 recap: A deadly alliance against Dwight ignites a massive explosion
How do these prices compare to previous increases?
This sets the second price adjustment within two years for Paramount+ subscribers. In August 2024, the platform raised its Premium tier by one dollar, while the Essential plan increased by two dollars. The streaming platform also rebranded its top tier from Paramount+ with Showtime to Paramount+ Premium during that phase.
Despite these consecutive increases, Paramount+ positions itself as one of the more affordable options in the streaming world. The platform requires balancing competitive pricing with the costs of producing and acquiring premium content in an increasingly flooded sector. Streaming services across the industry have been raising prices as production costs continue to rise and competition for good content gets intense.
Is Paramount+ growing its subscriber base?
The streaming platform ended September 2025 with 79.1 million subscribers, displaying steady growth from 77.7 million in the previous quarter.
Third-quarter revenue in the direct-to-consumer business crossed $2.17 billion, representing a 17% year-over-year increase. Specifically, Paramount+ revenue grew by 24% to $1.05 billion during this phase.
Interestingly, the company revealed that South Park was the top driver for new subscriber growth during the third quarter. This showcases the power of exclusive, recognized content in attracting new audiences.
However, with the commencement of the fourth quarter of 2025, the streaming platform will only consider subscribers in its reported figures. They will exclude those on free trials, who numbered 1.2 million at the end of the third quarter.
What should current subscribers do?
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Current subscribers should prepare for the price changes taking effect mid-January 2026. Those on monthly plans will notice the increase reflected in their upcoming billing cycle after January 15. Annual subscribers may consider renewing before the deadline if their subscription plan is set to expire soon. The price adjustments will also roll out in Australia and Canada through specific dates, and amounts for those regions vary based on local market conditions.
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