For one surreal moment, The Simpsons had us all convinced that something permanent had finally happened. In the season 36 finale, 'Estranger Things,' the unthinkable occurred: Marge Simpson died. After decades of elastic continuity and reality resets, the show seemed to tiptoe toward real, irreversible change. The episode ended on a poignant, decades-later flash-forward, suggesting a major shift for season 37.
The internet did what it does best — panic and theorize. Fans and media outlets alike dove headfirst into speculation about the show's future. Could this be the end of the Marge era? Would the show embrace a new generation, following grown-up Bart and Lisa in a future timeline? The buzz was real. And for a moment, it felt like The Simpsons had finally decided to evolve.
Then came the twist behind the twist: The confirmation that, of course, Marge isn’t actually gone. Executive producer Matt Selman reminded everyone that the show operates on “speculative fantasies,” where canon is as permanent as Homer’s diet plan. Marge’s death, while emotionally weighty, was just one of many “what if” detours the show has taken in its long, unruly run.
A future worth exploring — but not living in

The quick jump to grown-up Bart and Lisa was a fresh way to tease what comes next for Springfield. Viewers have been curious for ages about how the Simpsons kids would turn out once the classic freeze-frame faded. The finale never shied away from difficult moments, slipping in hints of adulthood, loss, and real growth — something the long-running series usually sidelines. Even the way those scenes were framed felt like passing the torch, daring the show to break the cycle it has leaned on for more than thirty years.
But the problem with time jumps in Springfield is that they are just too clean for the show’s messy, chaotic DNA. The Simpsons has never made character aging a real-time progression. Instead, its timeline stretches, shrinks, and reboots with every episode. That “future” isn’t meant to be lived in — it is just another sandbox to play in before we return to the familiar yellow walls of Evergreen Terrace.
The elastic canon strikes again in The Simpsons

Selman’s mention of The Simpsons’ “elastic canon” wasn’t just a clarification — it was a mission statement. This storytelling philosophy allows the show to introduce big swings like Marge’s death without being tethered to them. It is why Homer can be a rock star one week and a safety inspector the next. It is also because Apu quietly vanished without ceremony, and time itself doesn’t seem to move forward in Springfield.
This narrative flexibility has become the show’s greatest strength and its biggest obstacle. It allows creative freedom but limits emotional stakes. Killing off Marge, only to restore her by next season’s premiere, reinforces the idea that nothing ever truly changes in The Simpsons — and that might just be the point. Change isn’t the enemy, but permanence? That’s a no-go in a world where reality is as wobbly as Bart’s attention span.