The Studio creator Seth Rogen reveals he did not expect the show to receive such great response

Every now and then, a show can surprise everyone, like fans, the critics, and even those behind it. This is what occurred in the case of The Studio, the perfectly incisive satire of movie studio madness as attempted by Seth Rogen. Rogen has been (unusually) candid about how he finds it hard to believe that he is getting so much love, while the industry buzz and awards chatter have also been growing around Season 1.

In an entertaining Apple TV+ x Deadline Q&A, he basically indicated he had never anticipated that reaction from audiences, it was not on his Bingo card, and that humility helps the triumph feel even larger. In the meantime, The Studio has piled accolades with a straight face, the sort that customarily come several seasons into a show, and usually not its debut season. The Studio is a storm of fun: a comic series about movies that both moviegoers and casual viewers find enjoyable.

What Rogen said!

Rogen made no effort to put a positive spin on things: he said he was surprised by the attention. During that “wild and uncensored” Deadline interview with The Studio cast, Rogen also characterized the audience reaction and awards considerations as a surprise storm rather than an eventual certainty.

“It's great. I was not expecting it at all. I never expect any awards attention in any way, shape or form. Hollywood does, like, you know, not not shockingly, Hollywood's somewhat of an ego driven industry. And so, you know, people with egos, like when you talk about them. And so, you know, that maybe that's not lost on me, I like it. You know, I like it. And so, but honestly I was, I was actually very worried that people within the industry would feel as though we weren't representing it properly or that our sentiments towards it would be vastly different from their sentiments. And, and so I, I was actually quite and I was also aware that a lot of people in the industry would watch the show, and or at least check it out, out of curiosity, you know. And so, yeah, I did not assume people in the industry would like I really hoped they would. And I really hope that us speaking from our experience would, would resonate with other people who had similar experiences.”

Why The Studio clicked

The reason behind The Studio’s success is that it is fast and funny, as well as highly detailed in its approach. The concept is simple: a new boss has arrived at a studio, yet the old problems still linger. The daring manner in which it is handled is what makes it special, like the tense meetings that seem like knife fights, PR crises dealt with ginseng smiles, and sharp Hollywood jokes, knowing how the industry operates.

The guest stars are not flashy at all; they are woven into the narrative as part and parcel of the comic effect, as the fun and the plot go hand in hand. This is why even a few surprise cameos amazed Rogen. He confessed that he was “shocked” to receive some of the biggest names in the season. The Studio also treads into style risk territory; for example, the famous episode shot in one long, continuous take, a bold experiment that became a behind-the-scenes adventure with its endless retakes and a caffeine-driven running gag that kept collapsing at inopportune moments.

What’s next?

Momentum counts, and The Studio team is already leaning into it. Seth Rogen and Evan Goldberg have already begun to chalk out a Season 2, with a mission to make it even bolder and more defiant, with darker jokes, bigger risks, and more fearlessness about Hollywood. Their objective isn't just to shock, but to remain ahead of the game so the satire can cut. It can be deriding everything from award shows to streaming metrics to the latest case of overly herky-jerky marketing. They are also expanding the creative brain trust behind the camera as well, bringing in new sharp voices to the room (including the bolder members of Season 1's extended family) who would promise a second season that is able to be even funnier and more personal.

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