The Studio must tackle this major flaw when it returns for Season 2

Seth Rogen's The Studio stands out on Apple TV+ not only for poking fun at how movies are made in Hollywood, but also for highlighting the strange push-and-pull between creative vision and business demands. The series starts with a famous studio's downfall in a world where blockbusters and money remain top priority.

Since the first episode, the series has highlighted the desperate need for executives to make only profitable projects. However, Rogen's Matt Remick is different. He's passionate about meaningful content, but being the head, he's pushed to approve projects that are more about making money than making art.

This sets the stage for a constant struggle: Should he follow his passion or do what the company wants to stay afloat? And while The Studio does a great job of capturing this creative tug-of-war with sharp writing and chaotic charm, there’s one big question left unasked: what happens to that love when the movie theater itself is sinking?

When it comes to confronting the bigger forces reshaping the industry, like streaming giants, shortened theatrical runs, and the reality that more movies are being made for iPads than IMAX, it suddenly gets quiet. For a show about saving cinema, that silence speaks volumes.

Keep reading to explore what the hit comedy series must address in the upcoming season.

Streaming, theatres & reality: The conversations The Studio forgot to have

Following the success of The Studio Season 1, Apple TV+ renewed the comedy series for another chapter. Not only this, Seth Rogen and his co-creator Evan Goldberg even joked that they're up for "repeating that loop for 10 more seasons."

They continued (via The Hollywood Reporter):

"We’re looking forward to taking the lived experience of making season one and immediately putting it into season two... And, we’re excited to keep all our industry friends and colleagues guessing as to when one of their personal stories will stream on Apple TV+."

However, The Studio Season 2 isn’t just an opportunity to continue the chaos. It’s a chance to finally confront what Season 1 chose to ignore. The series rarely looks outward, toward the real world, where the entertainment industry is changing rapidly. And that’s a serious blind spot.

While the characters are seen claiming that they're protecting the cinema, there’s little to no mention of the biggest threat to the traditional moviegoing experience: the decline of the theatrical window. In real life, films are being rushed to video-on-demand platforms within days of release.

Audiences no longer view theaters as essential, and The Studio misses the chance to explore this huge shift in behavior. Even Matt Remick, always attempting to prove himself as the industry saviour, remained silent on this dead tradition.

Streaming is another elephant in the room. Aside from the possible Amazon merger plotline, the show hardly scratches the surface of how streaming has altered the way movies are produced and released.

Many directors now settle for less or agree to make shows for big tech companies. The Studio doesn’t dive into these tensions, even though they’re now at the core of every Hollywood conversation. Ironically, the show itself is streamed on a platform that contributes to the very shift it ignores.

It also romanticizes the past too much, instead of grappling with how drastically the movie business has changed. If Season 2 wants to be more than just a glossy satire, it needs to confront the present head-on: streaming wars, shrinking theatrical runs, and the fading bond between movies and mainstream audiences.

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Also Read: How was the Martin Scorsese cameo in The Studio filmed? Explained

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