Trailer for House of Guinness from the creator of Peaky Blinders revealed

House of Guinness just got its first trailer on Netflix, and the reaction came fast. People looked, paused, and kept talking about it. The series comes from Steven Knight, the name behind Peaky Blinders, and now the attention shifts to a different dynasty.

The date is already fixed, September 25, 2025, marked on the platform’s calendar. The trailer is short, over two minutes, but it feels heavier than that. Images linger: A house, a factory, a family bound by inheritance and pulled apart by it at the same time. Nothing is explained straight away, only suggested, and that is enough. It points to power, moving inside the family, to rivalries that cut deeper than business, and to the shadow carried by the Guinness name.

The announcement arrives with an additional layer of interest because it ties together two familiar elements: A well-known historical family name and a writer associated with a globally recognized hit. Knight is not revisiting Birmingham or the Shelby family this time, but the tone of conflict and succession is still present. That combination alone has been enough to make the trailer stand out.

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A story of family and legacy

At the center of the narrative is the impact of Sir Benjamin Guinness's death, a key figure of the family and the man who consolidated the brewing business. His four adult children, Arthur, Edward, Anne, and Ben, must deal with the terms of his will and find a way to preserve the enterprise.

One detail already included in the official synopsis is that Arthur and Edward are required to manage the brewery together, facing the possibility of losing the inheritance if they fail. This forced partnership provides the underlying conflict that the trailer hints at but does not fully reveal.

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The tone of the House of Guinness teaser

The preview shows dark visuals, industrial backdrops, and the weight of smoke-filled environments. There are also scenes set in grand houses and interiors that suggest the family’s heritage. The aesthetic creates a strong suspense.

Early coverage has noted that House of Guinness blends historical drama with a modern tension, choosing to imply rather than explain. The impression is that power and family rivalry will drive throughout the season.

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Characters and first glimpses

The teaser gives only brief appearances of each character, but the key players are clearly introduced. Arthur is portrayed by Anthony Boyle, Edward by Louis Partridge, Anne by Emily Fairn, and Ben by Fionn O’Shea.

James Norton also appears in a significant role. The short scenes do not provide detailed character outlines, but they establish the heirs as distinct presences within the larger conflict.

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Cast and production

The casting brings together a younger generation of British actors with a performer already established in major roles. Alongside Boyle, Partridge, Fairn, and O’Shea, James Norton adds further weight to the ensemble.

The show is directed by Tom Shankland and Mounia Akl, and backed by Kudos in collaboration with Netflix. This positions the show among the major period dramas produced by the platform.

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Influences and narrative style

Although Steven Knight leads the project, House of Guinness does not repeat the raw style of Peaky Blinders. The visual design leans toward a more elegant and polished atmosphere.

Analyses have already compared its family conflicts to Succession, though the nineteenth-century setting and Irish historical background make the approach unique. The trailer reinforces this impression by presenting high-contrast images that underline the unease running through the story.

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Release and expectations

The series will consist of eight episodes and will be released all at once on September 25, 2025. Netflix has confirmed the season drop, a format that encourages viewers either to watch in a single stretch or spread the episodes over time. This strategy places House of Guinness in a strong position as one of the most anticipated titles of the streaming service during the second half of the year.

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Conclusion

The first trailer for House of Guinness has set the atmosphere without disclosing too much. It highlights a narrative built around inheritance disputes and the tension between tradition and ambition.

With Steven Knight bringing his experience in creating intense family dramas, combined with the historical weight of the Guinness name, the project stands out as a distinctive historical series.