When will Big Brother 2025 come out? Details explored 

Big Brother is gearing up for another round of chaos, with ITV locking in the launch date for its 2025 season. The show made its comeback in 2023 after a long break and hasn’t slowed down since, pulling in over 100 million streams alongside its celeb spin-off. ITV bosses are thrilled, so they’re serving up even more housemate drama. Fans have been buzzing about who might enter and what twists could be waiting.

The setup stays simple but savage: a bunch of strangers live together while cameras catch everything, they scheme and stress over weekly evictions, and viewers decide who sticks around. It’s part game, part social experiment, part soap opera, and always messy. With a history of viral moments and “did you see that?” conversations, the new season looks ready to keep the show’s wild streak alive.

ITV confirms Big Brother 2025’s official launch date

ITV just dropped the news that Big Brother 2025 kicks off Sunday, September 28, at 9 PM sharp. As always, it starts with a live launch where fresh contestants march into the famous house and size each other up while the rest of us settle in with snacks. Autumn is prime time for ITV’s reality shows, and this slot makes sure the series grabs viewers right as post-summer routines kick in.

Hosts AJ Odudu and Will Best are back, too, and their tag-team energy worked last time, so ITV isn’t messing with a good thing. The season will roll out on ITV2 and stream on ITVX, with new episodes running Sunday to Friday, meaning plenty of weeknights filled with house drama, awkward moments, and the usual Big Brother madness.

ITV has maintained the companion show format with Big Brother: Late & Live following each main episode. This additional programming offers deeper analysis, exclusive content, and audience interaction opportunities. The late-night show features celebrity panels and audience members sharing opinions about house developments. These discussions often generate as much buzz as the main episodes themselves.

ITVX will provide comprehensive live streaming coverage seven nights per week. Big Brother fans don’t just stop watching when the lights go out. The streams run into the early hours, letting diehards spy on every awkward chat and midnight snack raid. Hardcore viewers love the raw, unedited feed, and social media lights up with clips before the housemates have even wiped the sleep from their eyes. It’s the kind of binge access that fits perfectly with today’s on-demand habits.

As for who’s actually moving in this season, ITV is keeping their cards close. Just like every year, the lineup stays secret until launch night, which only fuels the guessing games online. Fans spend weeks combing through casting whispers and supposed “leaks,” trying to figure out who’s about to walk through that door.

One thing’s for sure: producers always handpick personalities designed to stir the pot -- opinionated, quirky, maybe a little fiery -- because quiet housemates don’t make great TV.

What to expect from Big Brother 2025?

ITV isn’t exactly sweating over the show’s future; with streaming numbers soaring and fans glued to every update, the network clearly knows it has a hit. The show keeps tweaking itself just enough to feel fresh while still serving the classic recipe of flirty moments, fiery clashes, and sneaky game moves. The house is built for drama, where cameras catch every eye-roll and alliances crack under eviction stress.

With September 28 creeping closer, the buzz is only getting louder as fans count down to another round of chaos. Big Brother’s return proves ITV is doubling down on reality TV that people can’t stop watching or tweeting about. And if history’s any clue, this season will serve up the messy, human theater that’s kept the format alive around the world for decades.

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Big Brother airs Sundays through Fridays at 9 PM ET on ITV2 and streams on ITVX.

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