Where does Smiling Friends take place? Setting of the animated series explored

Where does Smiling Friends take place? (Image Via Adult Swim)
Where does Smiling Friends take place? (Image Via Adult Swim)

According to reports, the creators have kept any information about Smiling Friends' setting a mystery. This is because the animated show treats its setting like a surreal, flexible version of America that can be changed to fit the joke every time. This also helps the makers make the show resonate for everyone in the US.

However, the show does suggest some clues with which we can speculate where it is based. Some fans have come up with their answers as well, confirming that it does take place in the United States, given the White House setting the show features, along with American-style suburbs. However, the makers have made the geography inconsistent on purpose. Read on to know more.


Here is what we know about the setting of the animated series, Smiling Friends

As mentioned, it is clear from the design of Smiling Friends that the story takes place in the United States. However, there have been some inconsistencies there, too, with cities looking urban and somewhat like the East Coast as well. Some episodes also feature palm trees, usually found on the West Coast. Sometimes the design resembles Middle America or even Australia, which suggests that such inconsistencies are intentional and part of the maker's creative vision.

The architecture of the CEO's office, especially the skyline outside the windows, looks vaguely like Philadelphia. Dense, but not like NYC. The architecture is older, and the structures are a mix of industrial and commercial ones, an interesting hint for fans spiralling on the settings. The episode titled Mr President takes place in Pennsylvania. However, it doesn't mean the entire series is set there. It can mean that the characters live closer to Pennsylvania, and the White House is the only faraway location.

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President Jimble in Smiling Friends is seen using the word jagoff, which is extremely Pennsylvania coded, especially in Pittsburgh, along with some parts of Chicago. It could mean that Jimble is from any of these locations, or he is using local slang to appeal to the locals or Pennsylvania voters. The creators have lived in Pennsylvania, which is evident in the animation and design of the show.

A fan on Reddit comments,

"Probably Pennsylvania: the creators have all lived there. Glep was an electoral college vote in Pennsylvania, and you need to be a resident of the state to be a member. You can see the skyline in a number of episodes. Probably other things I am missing"

Another hint about the location in Smiling Friends that pops up in the show is them taking a helicopter to the White House, which suggests they aren't already in D.C., but close enough to take a helicopter to reach there. This also makes Pennsylvania a perfect answer, given the distance that can be covered via helicopter and close enough that it still makes sense geographically.


Michael Cusack and Zach Hadel, the creators of Smiling Friends, have both suggested in some reports that the show doesn't take place in a real city. They intended to make it feel like a universal American cartoon city, making it resonate for people living across the US. Therefore, the show changes the geography depending on the joke.

Edited by Zainab Shaikh