Emily in Paris Season 4 begins with a visual change that's more than just mere adjustments to the wardrobe; it's a purposeful dive into the realm of Italian neorealism! When the show sends Emily away from the French streets she has come to know into the affluent, historic location of Rome, the wardrobe undergoes an upswing as well. Parisian settings have an aggressive, disciplined appearance, but in Rome, fashion breathes differently; there is softness, there is romance, and there is an unimpeachable cinematic quality that has been kissed by mid-century cinema gods.
Not by chance; it's a deliberate choice on the part of the costume department to make the clothes a part of the emotional geography of the narrative. The series would be Emily in Paris Season 4, but the Rome chapters would be a standalone love letter to the history of Italian films.
Costume designer Marylin Fitoussi and her team pulled some references from Audrey Hepburn, Sophia Loren, and Claudia Cardinale, a balanced combination of period homages and modern sensibility. These nods are discreetly interwoven into silhouettes, motifs, and scarves, never quite stepping over the line of gross copying, but always tilting over the edge of a screen past which one recognizes.
It is this sensitive tug between nostalgia and modern dressing that lends that unmistakable visual hallmark to the Italian locations.
Audrey Hepburn nods & vintage references
Undoubtedly, the most glaring cinema reference in Emily in Paris Season 4 is Audrey Hepburn. Her influence is not in the literal re-stagings but in touches that subliminally bring to mind her most iconic roles. In the Rome episodes, Emily sports a printed scarf reminiscent of the striped tie Hepburn sported in Roman Holiday, a high-waisted skirt, and a loose blouse, a look that imperfectly recreates Hepburn's style without turning the scene into a costume party.
Elsewhere, where it is chilly, we find references to Hepburn's skiing outfit in Charade, again redesigned to fit the show's colorful look. These are some of how costume designers are more interested in emulating than trying to recreate a mood, an ambiance, and an eternal sophistication sheen that is embedded within the story.
The mention of Hepburn in Emily in Paris Season 4 is not an accident. Hepburn's filmography, and particularly Roman Holiday, is already connected in world cinema with the fantasized image of Italy. By pulling on those visual threads, the show is drawing on collective cultural memory, connecting audiences on their most intimate level with the romance and glamour of old movies.
This strategy serves to isolate the Italian narratives within this season from other seasons, where Parisian fashion brands and French looks headed the visual lexicon. The costumes are interspersed into a larger tribute within Rome, blending past and future in a manner that enriches the visual storytelling of the show.
Italian patterns & designer sourcing of Emily in Paris Season 4

Other than Hepburn-esque details, Emily in Paris Season 4 entirely takes on good and certain Italian style signals, specifically the employment of polka dots, a design signal of 1960s Italian legends such as Sophia Loren and Claudia Cardinale. These bright but elegant prints are a ubiquitous theme in the Rome episodes, further contributing to the visual appearance of authenticity in the settings.
They're not randomly positioned in design interest terms; they're an intentional design vocabulary that connects Emily's wardrobe with the cultural and cinematic tradition around her. The polka dots finish her against the geometric motifs and jarring colour blocking utilised in the Paris episodes, echoing the more laid-back and ethereal tone of her Italian adventure.
Authenticity is also served by the choice of casting for sourcing in Emily in Paris Season 4. Costume designer Marylin Fitoussi mentioned in an interview with Spencer Williams, for The Art of Costume, that when they were filming in Rome, she used a majority of Italian designers, so clothing seems like it has some roots in the location as well. That is not only being respectful to local culture, but it also quietly transports the viewer to the world that Emily's exploring.
The fakes, the cuts, and the style preferences all have an incredibly Italianity, one that makes Rome episodes completely seem like a location shift and mood adjustment. With the union of design reality and storytelling intent, the costume design crew for the series transforms dress into a force for storytelling.
Wardrobe reflects the emotional transformation of Emily in Paris, Season 4

Emily's fashion transformation in Emily in Paris Season 4 reflects her emotional transformation. In Paris, the style remains outspoken, architectural, and over-coordinated at times, bearing witness to her commitment to work, drive, and adaptation to urban life. Upon her arrival in Rome, however, the style relaxes, both literally and figuratively.
Dresses are less angular, the clothing more airy, and the color range includes warmer, sun-baked tones. It is a stylistic change; it's also a thematic one, which implies Emily's more and more embracing of a more expansive, uncomplicated, and more openly emotional side of herself. Fitoussi has also described the Italian looks as "less matchy," a pronouncement that reflects the simplicity and lightness of Emily's approach.
This costuming story is understated but powerful. The viewers might not even be subconsciously aware that the hemlines are shorter or the accessories lighter, but they will sense it. These types of quiet wardrobe decisions in Season 4 of Emily in Paris quietly tell the viewers what Emily's emotional values and priorities are moving towards.
The shift from seriousness towards light romance within her fashion also reflects in her own transition from purely professional interests towards self-awareness and personal development, so the costumes are a fundamental part of the construction of the story.
Favorite looks & cinematic vibe of Emily in Paris Season 4
Of the scores of outfits in Emily in Paris Season 4, Lily Collins has singled out one go-to: a timeless Alaïa skirt and white collared blouse, with sleek flats and a scarf. The outfit is stereotypically "Italian vacation," which the Rome episodes try to recapture. It is refined without being stuffy, straight out of the cinematic vocabulary of European vacation films of the 1950s and '60s.
The Alaïa pick, a collection that is renowned for its timeless look, does the same for bridging the space of retro inspiration and contemporary fashion viability. This outfit, and those like it, show how Emily in Paris Season 4 uses the history of dress to do more than merely clothe a character.
It is brought into the setting, into the atmosphere, and into the ambiance. The simple silhouettes, soft textures, and demure accessories are all coalescing to set a tone: that effortless, cinematic sense of wandering about Rome with no plan other than being utterly there in the moment. These aren't runway looks, but for the narrative, they're conveying a lot more.
Masquerade & bold creative statements of Emily in Paris Season 4

All of Emily in Paris Season 4's style moments aren't made up of subtle Italian elegance; some are more-than-a-minute affairs. Perhaps the most aesthetically beautiful of all the season's costume pieces is certainly the black-and-white masquerade outfit in Episode 3. It was designed by Harris Reed, with inspiration drawn from French masquerade tradition and Truman Capote's infamous Black and White Ball.
The final result is a costume that blends history and fantasy with modern-day couture into one look that cannot be forgotten. It's a guiding light that no amount of diplomatic finessing in the Rome episodes towards old-fashioned film-world neatness can make the show abandon subtlety for spectacle when the time is right. It's this constant balancing of contained respect and spectacle that makes Emily in Paris Season 4 feel new.
The costume designers understand that storytelling goes big and that sometimes the best way of keeping a scene in check is to ignore rules. The masquerade gown is the opposite of dainty polka dots and Hepburn bangs, and a testament that film inspiration is anything, from the subtle chic of old Hollywood to the bravura creations of an imagined ball.
Behind-the-scenes design craft of Emily in Paris Season 4

The degree of complexity in Emily in Paris Season 4 costuming is the product of a lengthy creative process. Marylin Fitoussi allegedly waded through thousands of outfits and accessories before illuminating the choices for every episode. It was not so much a matter of how an outfit appeared by itself but also how it responded to location, lighting, and character work.
For Rome episodes, that would have meant striking a balance between reality and practicality, so the Italian wardrobe was real but also responded to Emily's personality and storytelling. It's that off-camera commitment that makes the Emily in Paris Season 4 costumes hit so perfectly. They're not just beautiful things to look at; they're the result of intentional storytelling, cultural reference, and thematic coherence. Each scarf, each shoe, each pattern choice serves a purpose, to remind us of a movie history, position the character in a place, or signal a shift in her emotional life.
It's this multi-level construction that allows the wardrobe to be a "love letter" to classic Italian cinema and still be solidly based in contemporary storytelling.
Also read: When will Emily in Paris Season 4 be released? Release Date, Cast, Episode Count, and more