The actress has teamed up with AEG, the presenter of the Amgen Tour of California (the nation's largest and most prestigious cycling race), to launch a fashion design contest that will benefit Breakaway from Cancer. Fans, artists, and cyclists (this means you!) are being recruited from now until May 4 to submit original artwork, with the winner's work being used as the design for a Breakaway from Caner-inspired kaftan (tunic top) that will be part of Lang's collection. The Breakaway from Cancer kaftan will be available for sale on the daytime star's website, katherinekellylangkaftans.com, and a portion of the profits from the sale of each kaftan will go to Breakaway From Cancer's four nonprofit partner organizations.
Amgen's Breakaway from Cancer is a national initiative to increase awareness of important resources available to people affected by cancer -- from prevention through survivorship.
Having lost her father to colon cancer, Lang, an ambassador for Breakaway from Cancer, understands the struggles that cancer patients and their families face, and is dedicated to helping the many people fighting cancer who don't know where to turn for assistance.
"My love for fashion started at an early age, and I am honored to put that passion to work for such a worthy cause," she says. "I hope designers and graphic artists from across the country enter this contest in recognition of the courage and strength needed by those facing one of life's most difficult challenges."
One grand prize package will be awarded to the person who designs the winning artwork. The prize package includes $1000 cash and a trip for the winner and one guest to the final day of the 2016 Amgen Tour of California in Sacramento on May 22, 2016. The prize package also includes a meet and greet with Katherine Kelly Lang and round-trip airfare, hotel accommodations, and VIP Hospitality Passes.
The winning submission will be determined by the following criteria: creativity (50 percent), use of Breakaway from Cancer colors and elements (25 percent), and choice of theme (25 percent). A panel of judges will review all eligible entries.
Official contest rules can be found at amgentourofcalifornia.com/designcontest.
What do you think about Lang's Breakaway from Cancer design contest? We want to hear from you -- and there are many ways you can share your thoughts.