A2R2 acquires rights to Sindy doll for an upcoming live-action musical

It seems like the iconic British doll, Sindy, could soon have her own story in an upcoming live-action musical. As per reports in The Hollywood Reporter, production company A2R2 has obtained the rights to make a film featuring the fashion doll.

After the colossal success of Greta Gerwig's Barbie in 2023, it will be so refreshing for the older generations to witness their favorite Sindy doll take the center stage of her own narrative. Considered to be a long-time arch-nemesis of Mattel's Barbie, the Sindy dolls have been in existence since the year 1963.

Let us know more about the upcoming film project of Sindy Doll.

The Sindy doll is likely to grace our screens very soon!

As per The Hollywood Reporter, Archie Renaux and Arjun Rose's production house A2R2 is keen to give the world a story that centers around Sindy the doll. It is planned to be a live-action musical, where we might witness Sindy strut in chic and swanky clothes, whilst enchanting people with her magnetic singing voice.

As per the outlet, A2R2's vision for the doll movie looks something like a “bold, feel-good live-action musical that mixes heart, humor, and high fashion”.

At this very beginning stage of its creation, the production house is looking for a woman filmmaker whose inventive artistic sensibilities will manifest Sindy's story into a cinematic experience. About its narrative, A2R2 intends the story to be centered around themes involving one's journey, shaping their own identity, as well as navigating friendships. In short, they wish to create “a funny, fierce and emotionally honest fairy tale for our filtered age”.

There have been a plethora of successful and memorable doll movies over the years, spreading across genres encompassing fantasy, science fiction, as well as horror. Both animation and live-action have been widely explored in this area. These little physical manifestations of humans serve as a mirror to human life or as extensions to human life and imagination.

The Sindy doll originated in the United Kingdom, by a toy company named Pedigree Dolls & Toys. During the 1960s, the dolls were incredibly successful and became a household staple in young children's lives. The iconic slogan of Sindy dolls is:

"The doll you love to dress".

The history of these dolls has been quite turbulent, too, owing to some controversies. Even though the doll business has been highly lucrative, it is also ruthlessly competitive. The Sindy dolls, even though they were a huge success in the UK, could not make their mark in the United States.

A company named Hasbro had stepped in and obtained the rights for the doll manufacturing, so they decided to alter the appearance of the dolls to cater to the US market. But unfortunately, these attempts backfired as they suffered legal issues since Mattel had slapped a case of theft against them. Hence, Sindy dolls began to decline, and the rising popularity of Barbie shattered the glass ceiling.

But eventually, over the years, Sindy dolls have made several re-releases from time to time, and they are still in existence. In the year 2023, the dolls were commemorated for their 60th anniversary.

If this film about a Sindy doll ends up becoming a successful effort, a resurgence of these dolls can be hoped for and expected. It feels like it is long overdue, as the dolls that have shaped the older generations of the UK in their tender ages must have a unique voice and a story that the world experiences.

We have seen it in history. When Margot Robbie's Barbie was launched, apart from stirring several socio-political discourses, debates, and controversies, the film also resulted in an upturn in the dolls' sales. As per Business Insider, in the aftermath of the film, the dolls witnessed a rise of 14% in their sales after experiencing a period of quiescence.