"Going to make amusement parks great again": Netizens react as Travis Kelce joins activist investor group in bid to revitalize Six Flags

NFL star Travis Kelce, Taylor Swift's fiancé, is officially joining forces with activist investor Jana Partners in a bid to revive one of America's most beloved entertainment brands: Six Flags Entertainment Corp.

Travis Kelce's addition to the group was announced on Tuesday. It was quick to generate notable reactions from netizens across social media platforms. One user declared:

"Bro is winning superbowls, dating the female equivalent to Michael Jackson and is going to make amusement parks great again 😭"

edward

@onbrandviews

Bro is winning superbowls, dating the female equivalent to Michael Jackson and is going to make amusement parks great again 😭

Notably, Six Flags shares shot up more than 15% by market close. It was followed by another 5% gain after hours. Jana Partners revealed that the investment group includes Travis Kelce, consumer executive Glenn Murphy, and technology executive Dave Habiger. They now hold roughly 9% of the company's economic profile.

Internet reactions to Travis Kelce joining an activist investor group to revitalize Six Flags

Pop Crave took to its official X (formerly Twitter) page to announce that,

"Travis Kelce is teaming up with an activist group to invest in and revive Six Flags."

Netizens were notably quick to weigh in on the comment section of the X post as they penned their opinions on the matter. Below are some of their reactions:

"@SixFlags @tkelce pls read! I have been sitting on this idea but six flags should work with those Interactive sensory museums and use those buildings that are hidden outside of Halloween (like this). Families want SHARED, indoor, and safe experiences not just thrill rides.", noted an X user.

"Imagining he and Taylor discussing their future and his professional plans post-retirement: “well what do you love outside of football? what other passions have you had since childhood?” “Rollercoasters”", penned another.

"Travis Kelce streamed eldest daughter 87 times and got an amazing idea... and that's what it takes, that's how you get the girl 🎶", commented a third.

Others also chimed in:

"eh, idk if an activist investor + celebrity is the fix, they have had deep operational issues for years. The brand's attendance was down 9% in Q2 2025, with their stock down nearly 50% YTD, mostly due to broken rides and poor guest experience. wait though, shouldn't they focus on getting the basics to actually work before trying to 'revive' the image?", opined a netizen.

"honestly... I'd love to see Six Flags get its groove back, they definitely need the help right now. The activist investor group Kelce joined bought a ~9% stake to push for guest experience improvements. so what's the first thing you're hoping they fix?", stated another.

"This is one of the smartest and most perfectly synergistic celebrity/investor pairings I have ever seen. This isn't random; it's a brilliant pincer movement to fix a classic American brand. On one side, you have the activist investors. Their job is the unglamorous but essential work: restructure the debt, optimize operations, and fix the broken balance sheet. They are rebuilding the financial engine of the company. On the other side, you have Travis Kelce. His role is just as critical. He is the immediate, main-street solution to the brand's biggest problem: a massive deficit in cultural relevance. He instantly makes a legacy, slightly tired brand feel cool, family-friendly, and exciting again. He isn't just an investor; he's the new face of the company and a walking marketing engine whose audience is the exact young family demographic the parks need to survive. One side fixes the numbers, the other fixes the narrative. An absolutely perfect tag team.", commented a third.

Travis Kelce has an estimated net worth of $70 million. He is arguably becoming one of the NFL's most business-savvy players.

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