“He pulls it off”: Netizens obsess as Tom Holland debuts blonde hair for Lego campaign

Tom Holland’s new look has created a lot of buzz on the internet. The Spiderman actor debuted a blonde hairstyle for the latest Lego campaign, “Never Stop Playing,” and fans can't get enough of the actor. Several fans have taken to social media to share memes and comments celebrating his new blonde look.

In the pictures circulating on social media, the Uncharted actor had his hair styled in a wavy, somewhat messy, layered cut, while featuring some blond highlights. He wore silver earrings and a colorful athletic shirt.

@PopBase on X, formerly Twitter, shared the new look with the caption:

“Tom Holland stuns with blonde hair for Lego.”

The post garnered several reactions as fans took to the comments section to praise the actor’s new look.

@SugarDocHealth commented: “Didn’t think I’d see Tom Holland as a blonde but somehow he pulls it off.”

More fans took to X to express their love for the new appearance.

@hamiddellal tweeted: “Honestly Tom Holland in studs and blonde curls has me collapsed.”

@kamy2tom wrote that the actor looked great: “Look, I always thought Tom Holland would look great as a blonde, and I wasn't wrong.”

Another fan, @Lilacstarkey, added: “Tom Holland with blonde hair was not my bingo card, but he still looks so good as always.”

More fans appreciated Tom’s new look.

@savvystraz hilliariously pleaded with the actor to keep the look: “Tom holland I’m gonna need you to keep your ears pierced and your hair blonde for the rest of your life. cause oh my GODDDDD.”

Another fan, @LexSzn_4L, compared him to a young quarterback: “Ngl, he looks like the handsome quarterback in teen fiction and high school movies. Gotta love it.”

@metalmiind described the look as cool and fresh: “Cool look! The blonde hair definitely gives him a fresh vibe for the Lego campaign.”

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More details on Tom Holland’s campaign for Lego

Tom Holland starred in a short film in promotion of Lego’s new fall campaign, “Never Stop Playing.” In the promotion, Holland portrays different characters and sends the message that creativity and play should be embraced.

“This campaign was created to shine a light on and reinforce the importance of creative play—not just for children, but for families and adults alike. We believe that play transcends age; whether you’re 8 or 80, it has the remarkable ability to spark imagination, build confidence, and reconnect us with what truly matters,” the Chief Product and Marketing Officer at the LEGO Group, Julia Goldin, said in a press release.

“With Tom Holland joining us as our newest Playmaker, we are thrilled to demonstrate that play is timeless, impactful, and more essential than ever,” she added.

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