“Her impact is crazy”: Netizens react as Taylor Swift Appearance on ‘New Heights’ Spurs 3,000% Spike in Spotify Listeners

Pop star Taylor Swift's appearance on the New Heights podcast continues to break records left, right, and centre. The podcast episode has triggered an unprecedented 3,000% increase in Spotify listeners, as it brought together Swift’s massive fanbase with NFL fans and regular podcast listeners.

New Heights had been trending at the No.1 spot on Apple Podcasts even before its release, and the fan fervor was extended several hours after its release as well. The podcast attracted over a million fans in real time and has ranked in more than 10 million views across social media platforms.

Swift's debut podcast appearance brought with it a tsunami of listeners, and the podcast has quickly become the toast of the town. The Spotify listeners' record adds another feather to its success. The early indications suggest that the podcast will become an even greater success in the coming days, and fans have also been effusive in their praise for the podcast.

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Taylor Swift’s appearance on ‘New Heights’ brought over a 3,000% increase in new listeners to the show on Spotify.

One fan commented:

"Her impact is crazy"

Another fan wrote:

"Taylor Swift is a true Diva, the world loves her so ofcourse she brings a lot with her"

A third fan quipped:

"She is the sports industry."

A fourth fan posited:

"At this rate, she could guest on a voicemail and turn it platinum."

Yet another fan remarked:

"So basically, she’s the human equivalent of a Super Bowl ad — but with better chart performance"

What else happened on Taylor Swift's New Heights podcast?

Apart from New Heights being Taylor Swift's first-ever podcast appearance, fans were also excited to get insights into her relationship with boyfriend Travis Kelce. Keeping in line with the strategic promotion for the podcast, in the days leading up to New Heights' release, Swift had announced plans to drop her 12th album.

While confirming the release of "The Life of a Showgirl" on October 3, the pop star shed some light on the album by saying:

"This album is about what was going on behind the scenes of my inner life during this tour, which was so exuberant and electric and vibrant. It just comes from the most infectiously joyful, wild, dramatic place I was in in my life, and so that effervesence has come through on this record. And like you said, bangers."

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During the podcast, both Taylor and Travis shared previously untold stories about their relationship, which piqued the interest of the fans. Taylor Swift also provided information regarding the motivation behind the new album, as well as her newfound interest in football.

With impressive numbers to back up the interest behind it, the New Heights podcast is expected to continue on its upward trajectory over the coming days. If the momentum is sustained, it could even rival the other high-profile podcasts of the time.

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