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Amidst the generative AI boom that has become a heated topic among the netizens, James Cameron, who is coming up with Avatar: Fire and Ash this month, spoke about the technology recently. The technology is spreading faster than wildfire, and everyone seems to be leveraging it for their advantage.
Artificial intelligence is still said to be in a hallucinating phase, but people are still generating what they call art, including designs, films, and even actors. You might already have heard of this AI-generated character called Tilly Norwood, which garnered significant backlash from the industry. Thankfully, Cameron's film doesn't use this technology, and he told ComicBook.com in a recent interview that,
"I’m not negative about generative AI. I just wanted to point out we don’t use it on the Avatar films. We honor and celebrate actors. We don’t replace actors. That’s going to find its level. I think Hollywood will be self-policing on that. We’ll find our way through that. But we can only find our way through it as artists if we exist. So it’s the existential threat from big AI that worries me more than all that stuff."
Avatar: Fire and Ash hits theaters on December 19, 2025, but it was recently shown to the members of the press, who were mesmerized by what they saw, as is clear in the film's early reactions.
The movie brings Jake Sully (Sam Worthington) and his family back in action on Pandora, where a new threat awaits. Oona Chaplin joined the crew as the story's antagonist, Varang, who will be leading an aggressive Na'vi tribe that goes by 'Ash People.'
Avatar: Fire and Ash (and other genuine films) has something that generative AI can never develop
Despite the fact that this technology is growing by leaps and bounds, it has its own boundaries, which it will never be able to cross. It lacks emotions and everything real that a human being can experience.
In one interview regarding Avatar: Fire and Ash that James Cameron gave to Entertainment Weekly last year, he said,
"I don't think I could say too much about it until you actually see the film and you see what it means, but if you think of fire as hatred, anger, violence, that sort of thing, and ash is the aftermath. So what's the aftermath? Grief, loss, right? And then what does that cause in the future? More violence, more anger, more hatred. It's a vicious cycle. So that's the thinking."
After Avatar: Fire and Ash, a couple more films will remain in the series, scheduled to be released in 2029 and 2031. However, there's no update on any kind of development on them.
James Cameron recently clarified that if Avatar: Fire and Ash fails, he is ready to walk away from the franchise. But given the early reactions, we can safely say that the director has come up with another blockbuster waiting to blow up at the global box office.
The first two films have already earned over five billion dollars, and the third one seems to be another significant addition to that when it releases in a couple of weeks.
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