Where was Swiped shot? Revisiting key filming locations of Hulu's upcoming biographical drama

Swiped, Hulu’s upcoming biographical drama about Whitney Wolfe Herd, was filmed mainly in California, with Los Angeles and Claremont serving as its key production bases. The film is premiering on September 19, 2025, on Hulu. The first day of principal photography was on May 15, 2024, and the last day was on July 9, 2024.

The team was also on a tight yet productive timeline to complete the job. The film stars Lily James as the leading character and is directed by Rachel Lee Goldenberg. Filming on the street was a possibility that was attractive to both realism and practicality. The settings of the eras of Los Angeles or the Alumni House (Seaver House) of Pomona College, with its older look, contributed to the visual narration process.

These sites were not just convenient but aligned with the tech innovation, personal growth, and perseverance motives that run through the movie.

Los Angeles as the central location for filming Swiped

Swiped shoot mainly took place in Los Angeles. It is the location of the film industry, where there is access to studio space and many cityscapes. Los Angeles was the place they needed in light of the fact that the story cuts across office spaces, relationships, and startup vibes.

The flexibility of Los Angeles enabled the film crew to shoot in various places within the same city boundaries. Shooting scenes like the interior offices, the streets of the city, and the corporate environment was made easy without having to travel a lot.

Pomona College as Alumni House (Seaver House) in Swiped

The other brilliantly photographed place in Swiped is the Alumni House of Pomona College in Claremont, California, or Seaver House. The Classical Revival building was constructed in 1900 and moved to Pomona College in 1979, and is spectacular on camera.

It is one of the prominent scenes shown in the official trailer. Shooting in the Seaver House ended in June 2024. The use of the location gave it an old-world feel, giving it an academic outlook. This was a visual contrast to the more modern urban settings in Los Angeles.

Its ancient structure also served as an ideal contrast to the ideas of present-day entrepreneurship, which were presented in the movie.

Production timeline

The production schedule of Swiped was well laid out and successfully managed. Shooting commenced on May 15, 2024, and continued through July 9, 2024. This period of two months gave the cast and crew adequate time to shoot all major scenes without unnecessarily overextending the schedule.

The Los Angeles locations overpowered aggressively for the first couple of weeks, with Pomona College's Seaver House leased out in the mid-production stage of June 2024. The strict schedule was used to showcase the care and details that were utilized to scout, prepare, and film these particular locations.

Why these locations worked

The California shooting was premeditated. In Los Angeles, the scenes related to the startup and tech-driven universe could be provided by infrastructure and diversity. The Seaver house of Claremont, in its turn, provided the grounding and credibility to the story to complete the narration.

Los Angeles was the place that offered the excitement of expansion and exploration, but Pomona College formalism added an emotional and visual twist to it. They collectively provided the movie with a background that matched its biographical richness as well as its relevance.

Thus, Swiped was shot with precision, and it got two iconic landmarks of central California, Los Angeles, and the Pomona College Alumni House in Claremont. The two-month shoot on a manic schedule kept production very grounded but organically alive in settings that are real.

The settings dictate the visual color of the biographical drama, a journey through the hectic traffic of LA to the decadence of the historical background of the Seaver House. Directed by Rachel Lee Goldenberg and starring Lily James, it makes the best use of its well-thought-out settings to get as much coverage of the life of Whitney Wolfe Herd as possible.