Demi Lovato announces ninth album It’s Not That Deep: All the details explored

Demi Lovato has told fans about a new album called It’s Not That Deep. It is Demi’s ninth studio album, and it will come out on October 24, 2025. It will be released through DLG Recordings and Island Records.

The artist has introduced two songs: "Fast" and "Here All Night." The new album is in a dance-pop format, according to Demi Lovato, and will sound different, more fun, and lighter, full of joy and energy. The album features 11 songs total. She said,

"This music is a perfect reflection of where I’m at today. I had such an incredible time making this album with Zhone and it was such a freeing experience to let loose and have fun with it."

---

What does Demi Lovato say about her upcoming album?

Demi Lovato says "It’s Not That Deep" represents a place she is in her life presently. Demi said the songs she had written prior were heavier, darker, and of course, they dealt with hard feelings and things in her life that she needed to heal and recover from. Now, she said,

"With my past eras, I often wrote cathartic music about heavy topics that I needed to process. When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life."

The title It’s Not That Deep comes from this idea. Demi Lovato says,

"I’m happy, I’m in love, and I just want to enjoy life and have fun. I realized it’s not that deep anymore, and that became the ethos for this album. It’s Not That Deep is meant for late nights and dancefloors, and I can’t wait for you all to dance with me."

The sound of the album returns to pop and dance-pop. It is not like her last album, Holy Fvck (2022), which leaned more toward rock. The lead single “Fast” came out on August 1, 2025 which has elements of EDM, dance-pop, and electropop. The next single, “Here All Night”, came out September 12, 2025.

---

Visuals, promotion, and context of Demi Lovato's new album

Demi Lovato shared the cover art for It’s Not That Deep. On the cover, she is standing nude, holding a dress on a hanger. Around her, many people do different things, some are reading, playing chess, chatting, or walking. A child holds a soccer ball. and there is also a dog. The scene is noisy, with many actions and many people. Demi said it is "beautifully chaotic."

She thanked her fans (who she calls “Lovatics”) for their support. She said she loved making the cover and the music and that she is proud of her work. Demi Lovato has been teasing her return to music for some time. She wiped her Instagram in July 2025 and shared new images, lyrics, and snippets of songs. Also, before It’s Not That Deep, she released Holy Fvck in 2022. That record reached No. 7 on the Billboard 200 chart.

The new album marks a change in tone. Demi says she is moving away from heavy topics and is focusing on love, joy, fun, and dancing. She said she wants listeners to feel free. There are many people involved behind the scenes. The album is executive-produced by Zhone. She has worked with names like Charli XCX, Kylie Minogue. Also, other producers and writers helped.

Some fans are wondering if this album will be a full shift from the style of Holy Fvck and Revamped. Those earlier albums had more rock or reworked older songs. But It’s Not That Deep seems full of new songs, danceable beats, and upbeat mood. The album will be available in CD as well. Polydor, a label group, is offering the standard CD version.

---

What to Watch For?

When the album drops on October 24, netizens will look at the chart performance. Will it reach high positions like previous albums? Also, listeners will judge how well songs like "Fast" and "Here All Night" connect.

People will watch how this new era shapes Demi’s public image. The move toward joyful, fun music could gain new fans and also delight long-time fans. Her fans will see how Demi’s message of It’s Not That Deep plays out live. Will it come with big shows, tours, dancing, and visuals? Will she keep making music like this beyond this album? It's only a matter of time till we all find out.

Demi Lovato’s It’s Not That Deep is shaping up as a work that marks happiness, love, fun, and dance. It will show a side of her that wants to enjoy life. The full view of the album and its songs will become clearer when it is released.