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Demi Lovato is all set to release her new album, It’s Not That Deep, on October 24. The singer announced her ninth studio album on September 15 via Instagram, where she also revealed the cover art. On September 25, the singer unveiled the alternate cover of her album.
Fans can now pre-order her new LP with the alternative cover on her website. In the new cover, Demi Lovato can be seen lying on a bed covered with pink satin sheets, placed in the middle of a wet street.
As soon as the alternate cover appeared online, many fans shared their views on the artwork. One even called for a Grammy nomination in the cover art category.
"She deserves a Grammy nod in that cover art category."
Fans praised the new cover art of Demi Lovato's new album, It’s Not That Deep
A netizen said that the singer is on a "reinvention" streak and called the album cover bold and unapologetic.
"Demi staying true to the reinvention streak The It’s Not That Deep cover is bold, unapologetic, and perfectly on brand. She’s one of the few artists who can shift eras yet keep the raw honesty that defines her. October 24 is shaping up to be another statement moment in her catalo."
Another fan simply called the album's aesthetic "dreamy."
"Love the dreamy aesthetic! Sleeping in the middle of a wet street is such a vibe."
An internet user praised Demi Lovato's visual work, adding that the new cover art possesses raw dramatic energy.
"Demi always knows how to make a statement with visuals, and this new cover has such a raw, dramatic energy."
An internet user said that this cover art suits the album title better and wondered why the new cover was the standard cover.
"This matches the album title so much better how is this not the standard cover."
A fan expressed excitement over Demi Lovato's new era.
"Demi staying booked and busy. Excited to see what vibe she brings with this new era."
More about Demi Lovato's new album, It’s Not That Deep
The Camp Rock alum will release her ninth studio album, It’s Not That Deep, on October 24, following her 2022 LP Holy Fvck. While announcing the album on September 15, she described it as:
"This music is a reflection of where i am now. so proud of all the work I’ve done, and now, it’s time to celebrate and have some fun!!!"
The album will be released through DLG Recordings and Island Records. The 11-track project is executive produced by Zhone. Demi Lovato’s website describes the album as:
"It’s Not That Deep captures Demi at her most radiant - reclaiming the carefree spirit of her early eras while unleashing 11 dance-pop anthems made for late nights & dancefloors."
Lovato released the album’s lead track, Fast, in July and followed with Here All Night on September 12. The album is available for pre-order and pre-save.
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Also read: What is the meaning behind Demi Lovato's upcoming album 'It’s Not That Deep' cover? Singer explains
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