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Coldplay recently performed at the Gillette Stadium in Boston, Massachusetts (USA), from July 15, 2025, to July 16, 2025. During the second of the two concerts on July 16, 2025, the now former CEO of Astronomer, a data infrastructure startup company, Andy Byron, and his co-worker Kristin Cabot were caught kissing and holding each other live on camera when the band highlighted members of the audience.
The two quickly ducked away, and it was soon revealed they are married to other people and thus were caught in a moment of their affair. Byron subsequently resigned from the company, his wife removed his surname from her Facebook profile, and the entire incident caused a flurry of debate on social media platforms.
Now brands are hopping on the trend, using the incident to switch up their marketing strategies as well as engage with netizens. Everyone from Tesla to Hulu has posted memes or marketing gimmicks about this.
Tesla took to X (both owned by Elon Musk) with the following post on social media:
"Posting a pic of you enjoying your loaner Tesla while your own one is in service is the equivalent of taking it to a Coldplay concert Your car will know."
Hulu, meanwhile, posted a snippet from the show Modern Family, with the following comment:
"Reminder: What happens on the Jumbotron does not always stay on the Jumbotron. "
Other brands and entities that have responded to this viral moment include:
- Amul
- Brie
- Ryanair
- Globeair and Miller And Motion
- IKEA
- Frido
- Hotels & Resorts Worldwide
- Duolingo
- KTM
- Ministry of Defence of Singapore
- Nando’s Australia
- Protocol Agency
- Uncle Roger
- Sports Center
- The Phillie Phanatic
Political figures such as California Governor Gavin Newsom also utilized the viral Coldplay concert meme moment, photoshopping US President Donald Trump's and Jeffrey Epstein's faces over the two having an affair in an apparent reference to the Epstein scandal.
Coldplay will continue their Music of The Spheres tour with shows in the UK
Coldplay's Boston shows were part of their ongoing Music of The Spheres tour. The band is set to continue said tour with a couple more shows in the US before heading over to the UK for what is currently their final leg of their sold-out tour:
The remaining dates and venues of Coldplay's Music of The Spheres tour are as follows:
- July 22, 2025 - Nashville, Tennessee at Nissan Stadium
- July 26, 2025 - Miami, Florida at Hard Rock Stadium
- July 27, 2025 - Miami, Florida at Hard Rock Stadium
- August 18, 2025 – Hull, UK at Craven Park Stadium
- August 19, 2025 – Hull, UK at Craven Park Stadium
- August 22, 2025 – London, UK at Wembley Stadium
- August 23, 2025 – London, UK at Wembley Stadium
- August 26, 2025 – London, UK at Wembley Stadium
- August 27, 2025 – London, UK at Wembley Stadium
- August 30, 2025 – London, UK at Wembley Stadium
- August 31, 2025 - London, UK at Wembley Stadium
- September 3, 2025 – London, UK at Wembley Stadium
- September 4, 2025 – London, UK at Wembley Stadium
- September 7, 2025 – London, UK at Wembley Stadium
- September 8, 2025 – London, UK at Wembley Stadium
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Coldplay started their Music of the Spheres World Tour in 2022. The total tour, once it ends, will span over 225 concerts across the world. The tour has grossed over USD 1 billion, according to a report by Billboard in 2024, second only to the Taylor Swift Eras tour.
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