“Iconic”: Fans gush over Justin Bieber’s matching SKYLRK sneakers for Hailey and baby Jack

Celebrity Sightings in New York City - February 06, 2025 - Source: Getty
Celebrity Sightings in New York City - February 06, 2025 - Source: Getty

Justin Bieber has been actively promoting his clothing brand SKYLRK, and his wife, Hailey, has been cheering him on and giving him her full support. On Wednesday, July 30, the Sorry hitmaker took to his official Instagram account to share some of his brand’s designs.

Justin Bieber first reshared a story Hailey posted about her wearing a pair of SKYLRK’s shoes. The shoes featured a futuristic design, including foldable tongues, a barely there cleat sole design, and a woven structure. It came in beige, and the mum of one paired it with matching socks.

In another post, Justin shared a carousel of photos showcasing a small collection of baby designs. The collection included a matching set of a hoodie, a tank top, a robe with belts, leggings, and a beanie.

The collection also included a small version of Hailey Bieber’s SKYLRK shoes. The pair came in the same beige shade as Hailey’s. Justin captured the post:

"Only the best for the my jackyyyyyyyyyyyyy.”

The two posts garnered significant reactions from his fans, as they took to the comments section to praise the singer’s design and the people wearing them.

Fans react to the post (Image via Instagram/@lilbiener)
Fans react to the post (Image via Instagram/@lilbiener)
“Iconic,” @agostine commented.

Similar comments filled the comments section, praising the shoes and Hailey’s style.

Fans react to Justin’s post (Image via Instagram/@lilbieber)
Fans react to Justin’s post (Image via Instagram/@lilbieber)
“THAT'S OUR HAILEY!!! SHE'S ICONIC.. PRETTY FEET, SKYLRK ON IT!” @jbiebersourcee wrote.
“Hailey's not just his wife — she's his steady support, always cheering him on, even in silence @haileybieber,” @laisrodrigues7252 replied.
“Screaming those are the cutest shoes I've ever seen!!!,” @hollywoodbabyx added.

The comments section of the second post featured fans praising Jack Blues' sense of fashion.

Fans react (Image via Instagram/@lilbieber)
Fans react (Image via Instagram/@lilbieber)
"'My Jacky' sorry, Jack Blues is the most stylish baby in the world,” @anavieirax._ stayed.
“Awwwn how cute!!! Jack's tennis shoes look like Cinderella's sandals. It's going to break the standards in Kindergarten 1," @thay_ta_ai replied.
“This baby is already born rocking the swag... with the drip inherited from daddy! Jack Blues Bieber already knows what's trending,” @laisrodrigues7252 added.

More details on Justin Bieber’s fashion Brand SKYLRK

Justin Bieber launched his fashion brand SKYLRK in 2025, right after he announced his shocking exit from his former fashion brand called Drew. Justin announced on Thursday, April 10, 2025, via Instagram that he was parting ways with Drew, which he cofounded with Ryan Good in 2018.

“I, JUSTIN BIEBER, AM NO LONGER INVOLVED IN THIS BRAND. DREWHOUSE DOESN'T REPRESENT ME, MY FAMILY, OR LIFE. IF YOU'RE ROCKING WITH ME, THE HUMAN JUSTIN BIEBER, DON'T WASTE UR MONEY ON DREWHOUSE,” the Yummy hitmaker wrote in a now-deleted Instagram post.

SKYLRK was officially launched in July and provides comfort-oriented clothing, footwear, and accessories. Hailey Bieber is a big supporter of SKYLRK

Edited by Sarah Nazamuddin Harniswala