BigHit Music unveils new boy group CORTIS, internet says the name "sounds like a protein shake"

BigHit Music has officially introduced its third boy group, CORTIS. The announcement came on August 7, 2025, at midnight KST. It has triggered excitement across the internet.

Fans are eager to see what the group brings to the table. However, the group name has become a topic of online banter for some. Many are joking that it sounds like a protein shake brand rather than a K-pop act. One such fan declared,

"CORTIS sounds like a protein shake"

The newly announced boy group is generating significant curiosity among fans and enthusiasts. Its debut is officially scheduled for August 18, 2025. This is going to be BigHit Music's first boy group launch in nearly six years, following TOMORROW X TOGETHER (TXT) in 2019 and BTS in 2013.

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Internet reactions to BigHit Music unveiling CORTIS

Pop Base took to its official X (formerly Twitter) handle to share:

"BigHit Music announces their new boy group 'CORTIS.' It consists of the members Martin, James, Juhoon, Seonghyeon and Keonho."

Netizens did not wait long to weigh in on the comment section of the post as they shared their thoughts on the upcoming K-pop boy group. Below are what some of them had to comment:

"I am looking forward to who it is. It will surpass BTS.", predicted an X user.

"I don't wanna judge the name too fast.. but why?", asked another.

"expect awful vocals, hideous visuals, and insane fraudulence", penned a third.

Others also chimed in:

"CORTIS IS COMING EVERYONE BETTER BE READY FOR THEM GO CORTIS ", hyped a netizen.

"Who asked for this? The fraudulence is gonna break records", stated another.

"Here come jealousy haters to bad for them. HYBE & BIGHIT still on Top and HYBE’s artists are still surviving & be successful And haters are drowning in their own your flooded hate zone.", opined a third.

"BigHit Music's new boy group, consisting of members Martin, James, Juhoon, Seonghyeon, and Keonho, is set to debut on August 18, 2025.", commented a fourth.

The upcoming K-pop act has been dubbed a "young creator crew" by BigHit. The five-member lineup includes:

• Martin – credited for contributions to songs like TXT's Deja Vu and ENHYPEN's Outside.
• James – worked on choreography for ILLIT's Cherish and Magnetic.
• Juhoon, Seonghyeon, and Keonho – less is known publicly about them.

The group will not reportedly use fixed positions like "main dancer" or "vocalist." Instead, the members will rotate roles based on each project.

Notably, the group has already launched its official social media channels, including X (formerly Twitter) and TikTok, under the handle @cortis_bighit. A teaser video was posted as well. It featured a stylized "error screen" overlay with the group's name in pink tones. Another video is set to premiere on August 10, 2025, at midnight KST on the HYBE LABELS YouTube channel.

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