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Shortly after his military release, BTS's RM has been appointed as the official global ambassador for Samsung Art TV. On June 17, 2025, Samsung's social media account shared the news of Namjoon’s appointment.
Samsung electronics will launch 'RM Artwork Comments,' featuring BTS' RM's commentary on artwork available on the Samsung Art Store. Namjoon will share his insights on curated artworks and help Samsung Art TV users experience the art in a more diverse way.
In his role as an ambassador for Samsung Art TV, Namjoon will participate in 'Art Basel in Basel', the largest art fair in the world, taking place at Messe Basel in Switzerland from the 19th to the 22nd (local time). He will also conduct a special talk session on the 18th. RM's efforts and behind-the-scenes stories during Art Basel will be revealed through Samsung Electronics Newsroom.
BTS' RM looks forward to the collab to share art to the world
Samsung Electronics anticipates that the partnership between RM and Samsung Art TV will expand access to premier global art for a wider audience. Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, expressed his thoughts on BTS' RM's recent appointment in the brand’s press release. He noted that Namjoon’s passion for art aligns with the brand’s vision.
“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” Hun Lee.
Hun Lee continued to explain how BTS' RM's voice is meaningful for the young generation.
“We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”
BTS' RM also commented on his latest partnership with Samsung. The LOST! stated that through his new collaboration, he would be able to express his passion for visual creativity. He added that he wanted to bring art into the lives of more people through his efforts as an ambassador.
“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity. Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.” RM stated in press release.
RM and Samsung Art TVs are initiating a fresh dialogue on the intersection of art, technology, and popular culture around the globe. Collaborating with RM as a bridge between art enthusiasts and the art world is yet another way Samsung demonstrates its commitment to democratizing access to world-class art.
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In addition to press release, BTS’ RM shared an Instagram story tagging Samsung Tv with caption “Hello Art Basel.”
In related news, BTS' RM was recently discharged from mandatory military service on June 10. Namjoon was released along with Kim Taehyung. The next day, on June 11, Jimin and Jungkook also completed their respective services.
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