“My jeans are... bleee”: Doja Cat mocks Sydney Sweeney’s viral ad as backlash continues

Doja Cat has entered the chat — and in typical Doja fashion, she didn’t hold back.

The pop provocateur took to TikTok to poke fun at Sydney Sweeney’s recent American Eagle campaign, which has sparked debate online for its play on the words “jeans” and “genes.”

In the original ad, Sweeney says:

“My jeans are blue.”

Doja Cat, leaning into an exaggerated Southern accent, parodied the line with:

“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are … bleee.”

As of writing, the video has racked up over 2.9 million likes and surpassed 14.1k comments, all under 24 hours. It may not have been the viral attention the brand was aiming for, but it’s now part of the larger conversation surrounding the ad.

The "great jeans" campaign itself has become a flashpoint, with online reactions split sharply along ideological lines. Some critics have accused it of pushing subtle messages about race and eugenics, while others have celebrated it as a rejection of “woke” branding.

Sydney Sweeney has not responded publicly to the backlash.

In the meantime, Doja Cat’s parody has added yet another layer of internet spectacle to a campaign that may go down as one of the most talked-about denim ads of the decade, for better or worse.

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“L’album est complet”: Doja Cat says her upcoming album Vie is officially done

Meanwhile, Doja Cat is officially entering her Vie era, with a little French flair. The rapper confirmed on July 21 that her upcoming album is finally finished, writing on X:

“L’album est complet.”

Translation: The album is complete.

The short-but-sweet update sent fans buzzing, especially with Vie (French for “life”) expected to arrive this fall. It’s her first full-length project since 2023’s Scarlet, which gave her the chart-topping hit Paint the Town Red.

Doja has hinted for months that this new record leans more pop than her previous work. In a July cover story with V Magazine, she described the upcoming project as “pop-driven” and expanded on how that genre is often misunderstood:

“I do want to be self-aware enough to admit the fact that this is a pop-driven project. I know that I can make pop music, and pop is just that it’s popular."

She further shared:

"It starts to become a bit of a thing that’s viewed as a sport by people who are just bystanders to it, who enjoy it, but maybe also don’t respect it or what it is, which is just music… They see it as if this is some kind of football for girls and gays.”

While no official tracks from Vie have dropped yet, Doja has previously shared brief teasers — though most were quickly deleted.

In the meantime, she’s remained musically active, teaming up with Jack Harlow on Just Us, and contributing Lose My Mind with Don Toliver to the F1 soundtrack.