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BTS' Taehyung created waves among fans with his new ad campaign with Compose Coffee. Ever since V’s new advertisement, the coffee chain has reportedly seen a surge in their sales and demand. As per the X handle of @TheePopCore, Compose Coffee recorded impressive growth following V’s campaign. The company saw a boom in the 2024 sales, rising by 20.4%, and the operating profit increased by 46.9%.
Furthermore, the coffee chain acquired 8.3 million new app subscribers, increasing the total to 17.59 million. This number represents nearly one-third of the South Korean population. Additionally, the chain expanded its presence to 3,000 stores across the country.
Fans of Tae seemed proud of their K-pop idol’s significant impact on Compose Coffee’s growth. As a result, fans swamped the internet with their praises for V. To express this, one of Tae’s fans on X said:
“Taehyung is not just an artist, he has become a global brand himself. His presence alone can transform any campaign into a worldwide event. Every brand he collaborates with experiences a remarkable surge in sales and visibility, often described as the “V Effect.”
Fans rejoice as Compose Coffee sees 8.3 million new users since BTS' Taehyung’s new campaign
An admirer said that Compose Coffee made the right choice for appointing V as their ambassador.
“Securing Taehyung as their ambassador was the best decision they've made, considering their operating profit increased by close to 50%, and the brand has become so popular that nearly every third Korean is a fan.”
Another fan dubbed BTS' Taehyung as a phenomenon.
“Taehyungie is a phenomenon. With just his presence, he transforms brands into history-makers and everyday moments into timeless memories. Compose Coffee's rise is only a glimpse of his magic and Impact. Our pride Kim Taehyung”
A fan called BTS' Taehyung as the business strategy.
“Business model: Taehyung. That’s it, that’s the strategy.”
Another follower highlighted the idol’s massive impact on brands.
“The V-effect: elevating brands, elevating standards! Kim Taehyung is not just your regular idol, he got massive influence across the entertainment sector so he's on a different level!”
An admirer claimed that BTS' Taehyung’s impact is not a joke.
“Taehyung’s impact is no joke. Every brand that Tae is associated with has seen monumental growth and impact. Thats what the KIM TAEHYUNG factor and V impact is all about.”
Another fan emphasized how V has elevated companies from local to global.
“Through his recent partnerships, Taehyung has elevated companies from being local or regional names to global forces in their industries. His unique visuals, unmatched aura, and ability to capture attention make him the perfect face of luxury and influence.”
V became the coffee chain’s ambassador in 2023
The BTS idol became the official brand ambassador for Compose Coffee in March 2023. Following his military return in June this year, Tae appeared as the frontman for the coffee label’s new campaign featuring new drinks. The full version of BTS' Taehyung’s new Compose Coffee ad film crossed 20 million views on YouTube.
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