India Love says streamers are winning over rappers: “Shoutout Twitch, Kai… DDG”

2025 BET Awards - Show - Source: Getty
2025 BET Awards - Show (Image via Getty)

India Love has been a prominent figure online for years, but even a seasoned influencer like her knows where the heat is now: Twitch. According to India, streamers are officially outshining rappers as the new cool people of the internet, and she’s all in for it. Speaking with TMZ Hip Hop, the The Westbrooks star explained that her time at Kai Cenat’s 'Streamer University' exposed her to a whole new fanbase.

With millions of followers already under her belt from platforms like Instagram, Tumblr, and OnlyFans, India’s digital reach is undeniable. But she’s calling Twitch her “new baby” now. Thanks to a weekend of chaos and content alongside Kai Cenat, DDG, and other big names, her channel saw a noticeable boost. The event wasn’t just a hangout, it was a full-on cultural moment.


Streamers vs Rappers: Why India Thinks Streamers Are Winning

India Love’s comments come after a viral weekend at Kai Cenat’s 'Streamer University, ' a three-day house event packed with top-tier content creators. During that time, clips of India Love interacting with big streamers quickly made rounds online. One viral moment included her dancing on DDG at Kai’s pool party, which fans didn’t let slide. Another trending snippet was Kai Cenat joking with Duke Dennis, saying Duke needs to settle down because he's always seen in the halls with India.

These moments fed directly into India’s new fanbase. People who may have known her from TV or Instagram were now seeing her in the livestreaming world, which moves fast and hits hard with regard to engagement. Her chemistry with DDG sparked some speculation, but she clarified to TMZ that they’re “just friends for now.” Still, fans aren’t letting the friendly vibes go unnoticed.

Kai Cenat, one of Twitch’s biggest stars, is known for turning regular content into headline-worthy spectacle. With millions of followers and a history of massive live collabs, his events tend to trend. His 'Streamer U' has brought together creators from all corners of the internet, with nonstop content from skits to viral dance-offs and India Love’s presence added another layer to the mix.

DDG, who has roots in both music and YouTube, played a key role in the crossover vibe of the weekend. His online career started on YouTube before he entered the rap scene, making him a hybrid of the two worlds. His interaction with India, both on and off camera, drew attention. But while fans were focused on their camaraderie, India's attention was fixed on the platform.

India Love spoke about how streaming has opened up a fresh avenue to connect with audiences. Unlike traditional content, live streaming brings raw, unfiltered interactions something fans clearly appreciate. India’s transition into Twitch signals more than just a personal career choice. It mirrors a broader trend where influencers and creators are gravitating toward platforms where engagement is immediate and influence spreads fast.

In a way, India Love's weekend at 'Streamer University' was more than just a guest appearance it was a soft launch into the streamer world. By talking about Twitch and it's potential and dropping names such as Kai and DDG, she’s recognizing that the cultural power dynamics are shifting. As more creators blur the lines between entertainment and content, it’s clear that streamers are gaining ground once held by rappers.

With her fanbase now tuning into her Twitch streams where viral moments continue to pop up, India is stepping into the next chapter of her internet career. Whether it's about being “just friends” with DDG or about hallway run-ins with Duke Dennis, one thing is clear: the streamers are winning, and India Love is here for it.

Edited by Ranjana Sarkar