“Make people forget about the delay”: Former Rockstar Games director Obbe Vermeij says GTA 6's trailer 2 release was a smart move

Obbe Vermeij, a former technical director at Rockstar Games, has shared his thoughts on the recent release of Grand Theft Auto VI’s second trailer. He believes that releasing the second trailer was a good decision. At the same time, he also feels Rockstar should stop releasing more trailers before the game launches.

The first GTA 6 trailer, released in December 2023, broke records. It gained hundreds of millions of views and sparked global excitement. Trailer 2, which came out recently, reached over 60 million views in just 19 hours.

Vermeij’s view is that Rockstar has already done enough to build hype. He says the game’s surprise and mystery are powerful tools. He thinks Rockstar can now wait and reveal the game only when it's ready to launch.

He said:

“I think it’s a smart move. Make people forget about the delay and focus on the game again”

Why does Obbe Vermeij think one more trailer is enough?

Obbe Vermeij believes the second trailer was a smart and well-timed move. He says it showed more of the game’s world and characters without giving away too much. He feels the trailer hit the right balance between giving fans something new and keeping many things hidden.

He points out that fans are already highly excited. With two trailers out, the community is constantly talking and sharing theories. Vermeij thinks the buzz is strong enough that Rockstar does not need more content to maintain interest.

His idea is that less can be more. In his view, not showing too much helps the final release feel bigger and more surprising. He suggests that Rockstar could simply announce a release date next and nothing more.

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How does Obbe Vermeij’s suggestion align with Rockstar’s usual style?

Obbe Vermeij says this trailer strategy fits with Rockstar’s style. The company is known for keeping secrets and not sharing much until release. He believes keeping things quiet now will make the launch a bigger event.

Rockstar often stays silent between updates. They do not follow the same promotion patterns other game studios use. In the past, this approach has worked well, with huge sales at launch.

According to Vermeij, revealing too much may reduce the game’s impact. He thinks people enjoy discovering things for themselves. He says holding back more trailers supports that goal.

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Obbe Vermeij believes that releasing the second GTA 6 trailer was a good move. He also thinks Rockstar should not release any more trailers. His view is that less promotion can build more hype. It creates mystery and makes the final release more exciting. While some fans want more information, many agree with keeping things secret. Rockstar’s quiet style may be the right way to keep fans waiting and talking until May 2026.

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