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A recent video featuring YouTube star MrBeast confused online viewers. In the clip, he jokingly said he bought the National Football League (NFL). The claim spread quickly, and many people wondered if it was true.
The video was part of a marketing campaign linked to an upcoming NFL game. It showed him alongside NFL Commissioner Roger Goodell and other YouTubers. The goal was to promote a special live broadcast.
The joke worked as a viral stunt but was not real. He did not buy the NFL. 32 team franchise owners own the league, and no single person owns the entire organization.
What did MrBeast's video show?
The viral clip shows MrBeast saying he purchased the NFL. He also joked about putting YouTubers on each team. The video was made as a playful skit to draw attention online.
The stunt was tied to YouTube’s first exclusive live NFL broadcast. The game between the Los Angeles Chargers and the Kansas City Chiefs took place in São Paulo, Brazil. This marked the NFL’s first global live stream of a regular-season game.
The video featured more than MrBeast. Other popular YouTubers also appeared in it, and NFL Commissioner Roger Goodell was part of the promotion. This made the stunt look more official, which added to the confusion.
Why did people believe it?
Most of his fans believed that the statement was possible due to his fame. He has been associated with massive stunts, giveaways, and weird contests. Naturally, some viewers supposed that he could afford something so big as to purchase a sports league.
The NFL officials were involved, and this added more to the rumor. When Goodell appeared in the video, people who had not been aware that it was a joke found the idea to be more believable.
The manner in which they shared the video also contributed to the spread of the rumor. Clips go viral without context on social media, so most people only watched the scene in which MrBeast claimed to have purchased the NFL.
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The truth about NFL ownership
The NFL isn’t owned by a single individual. Instead, it’s composed of 32 franchise teams, each with its own owner. Together, these franchises form the league. At the helm is Commissioner Roger Goodell, who serves as the chief representative of the NFL as a whole.
Even the value of one NFL team is quite high. An NFL franchise is valued at above 7 billion on average in 2025. That is not a very plausible thought of one individual owning the whole league.
MrBeast is worth approximately 85 million dollars. This is huge when compared to being an online creator, but it is nowhere near what is required to purchase an NFL team, much less the entire league.
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MrBeast did not buy the NFL. The claim originated from a viral video created as part of a planned collaboration between the league and YouTube. The video was designed to promote a major broadcast, not to announce an actual takeover.
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