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On September 17, popular journalist Oates Ritthichai shared an Instagram reel featuring BTS' Jungkook’s brief interaction with PVH CEO, Stefan Larsson. For those unaware, PVH is the parent company of Calvin Klein. As seen in the video, Stefan Larsson shook hands with the BTS idol and thanked him for everything he does for the fashion brand as its ambassador.
“Thank you for your trust, thank you for everything you do for the brand, really appreciate it! INCREDIBLE! thank you!” Stefan Larsson said.
The video, which was recorded recently at Calvin Klein SS26 Fashion show during NYFW soon went viral online. Fans seemed proud of Jungkook for the recognition he got from PVH CEO. As a result, fans overwhelmed the internet with their admiration for the SEVEN singer and his impact on CK.
One of them on X commented: “ofc everyone at CK is grateful for Jungkook. He really saved that brand.”
Fans react to BTS' Jungkook and Stefan Larsson’s new video
One of Jk’s fans called their interaction sweet: “That’s so sweet also seems like jk didn’t understand very well or didn’t know how to answer he is so cute.”
Another fan emphasized how brand recognized BTS’ Jungkook’s impact: “I think there is no any brand in the world treat their ambassadors like CK do for Jungkook! I love how they know his impact every time they saw him they keep thanking him i know that when Jungkook chose em he knew how much they are humble & successful brand.”
An admirer pointed out how CK not only supports Jungkook but also his music: “Oh CK the brand that u are the so called armys insulting them daily when they're the best brand any member can have cos they ain't only thanking him but also support his music.”
Another admirer stated that everyone is thankful for BTS' Jungkook: “It isnt artist saying thank you for your trust and give this job but brand is saying it lmao we can say it was so hard to bring him to brand and everyone is thankful for him.”
Another fan expressed: “Thanking him and recognising his impact on the brand is the coolest thing i've seen a brand do to their ambassador. Every day I'm more thankful that Jungkook chose Calvin Klein”
Another follower seemed proud of Golden maknae: “This bought a tear to my eye Jungkook is so special So much respect and admiration the CEO gives to Jungkook. So Proud Of You Jungkook”
BTS' Jungkook appeared in different CK looks recently
During NYFW, JK donned a khaki suit to Calvin Klein's SS26 show. His earrings and other piercings on and beneath his lips completed his appearance. He prepared for CK's after-party following the fashion show. He put on a large trench coat in black. Once more, his earrings were the centerpiece of his ensemble.
Following the CK runway appearance, BTS' Jungkook arrived in South Korea on September 15. He wore a monogrammed t-shirt, baggy-fitting pants, and a Calvin Klein Quarter-Zip sweatshirt. He added the brand's denim baseball cap, Chelsea boots, and reversible flap two-pocket rucksack for his airport look.
Read more: “The best choice”: Netizens react as Lucido-L presents BTS' Jin as their new ambassador
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