Is Bianca Censori distancing herself from Kanye West with bold new business move?

Bianca Censori, 30, has quietly launched her own company, recently setting up Bianca Censori Inc. in California. She also registered the same name in Australia, which is closer to her Melbourne-based family. She is listed as CEO, with Kanye still listed as a company director. His lawyer is also involved in the setup. The company lists Hussein Lalani, an entrepreneur known for selling numbing creams and beauty kits, as its chief financial officer.

Lalani's presence hints that Censori's business could be headed in the direction of beauty products and cosmetics. This is one of her first professional moves outside of Kanye's Yeezy ecosystem. Hence, even with Kanye as a director, Bianca being CEO means she’s in charge publicly. This gives her a new identity, one of leadership and independence.

Bianca Censori joined Ye’s Yeezy brand in 2020 as an architectural designer. But in recent years, her professional output has shifted from architecture to bold fashion and public appearances. Currently, setting up a company in two countries under her own name and holding the top executive role signals her wish to build something separate. While the company's official purpose has not been disclosed, this collaboration suggests that Censori might be stepping into the beauty industry. The fact that Hussein Lalani is involved is an added clue. After all, he is the one who launched Zensa, a brand specializing in microblading kits and numbing creams.

Does this mean Bianca Censori is stepping away from Kanye West?

On one hand, Bianca Censori may be forging her own business path. On the other hand, Kanye still has a role to play in the company. His lawyer is also part of the team, which means that this isn’t a clean break. It feels more like a shift in balance. Bianca took the step to register and lead, but there’s still shared influence.

There have been signs of tension between the couple lately. Reports by US Sun state that Kanye has blocked Bianca from taking big modeling and endorsement deals, offers that might earn her $6 million a year. Fans have also seen her enjoying solo outings and pushing for more career independence. That is part of why this new business matters.

Signs of pressure: speculations on why Bianca Censori may want independence

Although she’s doing something new, many say she has felt held back. There have been reports that Kanye has stopped her from taking big endorsement offers that could earn her millions every year, especially with offers coming from big brands.

While there are divorce rumours circulating, the public picture remains mixed. Sometimes they appear together in public, sometimes not. These moments could reveal that their work and relationship might be going in different directions, with each party moving in separate orbits. Yet Kanye West still supports her publicly. He walked with her at the Grammys and still remains the director of her new venture. That might suggest that he may back her ambition, so long as he is involved.

The purpose of this business venture is not fully known yet. But the team and filings hint that launching a beauty or wellness brand is her goal. Now that she is the CEO, Bianca Censori might take the lead on marketing, product, and design. This can let her build her own style and reach. But Kanye's tie to the company also means that he could influence major decisions for the company. Censori may grow, but she may have to test the limits of her independence still within their shared world.

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