“IT BOY STAR POWER”: Netizens react as LADOR’s Perfume Hair Osmanthus Oil sells out in minutes after BTS' Jimin’s ambassadorship announcement

On December 11, Korean haircare label LADOR officially announced BTS' Jimin as its global brand ambassador. For the announcement, LADOR released video featuring the BTS idol posing with their Perfume Hair Osmanthus Oil.

Following the release of a new clip, the brand’s Perfume Hair Osmanthus Oil sold out on the Olive Young website in minutes. The product reportedly sold out on both Olive Young Global and South Korean websites, highlighting its sudden surge in demand.

Fans of the WHO singer were impressed to see his quick impact on the brand. As a result, his followers filled the social media with their praises for BTS' Jimin. One of them commented:

“IT BOY STAR POWER SOLD OUT KING JIMIN GLOBAL IT BOY JIMIN LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN #JIMINxLADOR”

j.m ✨🌙

@Chimmiena

@TheePopCore IT BOY STAR POWER SOLD OUT KING JIMIN GLOBAL IT BOY JIMIN LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN #JIMINxLADOR

Netizens react as LADOR’s Perfume Hair Osmanthus Oil sold out quickly after BTS' Jimin’s appointment

One of his fans commented:

“GLOBAL IT BOY FOR A REASON LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN #JIMINxLADOR”

Another fan commented:

“Sold out king Global it boy LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN #JIMINxLADOR That's the jimin effect"

One of his admirers dubbed him as global IT boy.

“As always..SOLD OUT KING JIMIN GLOBAL IT BOY JIMIN LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN #JIMINxLADOR”

Another admirer commented:

“Jimin’s so damn pretty. I’d buy anything he wants to sell.”

One of Jimin’s followers underlined his impact on LADOR.

“Awesome SOLDOUT KING JIMIN IMPACT #JIMINxLADOR LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN”

Another follower dubbed BTS members as brand value kings.

“They can sell out sand on a beach and i won't be surprised. Brand value kings”

Another fan commented:

“Not surprised Our Sold-out KING JIMIN IMPACT #JIMINxLADOR LADOR WITH JIMIN LADOR GLOBAL AMBASSADOR JIMIN”

LADOR products sold out even before ambassadorship announcement

On December 9, LADOR shared a seven-second video teasing the Like Crazy artist. The video with the caption 'WHO' excited followers all across the world. It featured Jimin with blonde hair. In addition to the teaser, a photo of Jimin X LADOR's billboard went viral online.

Within hours of hinting to BTS' Jimin as LADOR's new ambassador, the post ended up being the haircare brand's most seen, liked, and commented on tweet in its entire X (previously Twitter) history, shortly prior to the public announcement. Furthermore, LADOR items sold out online in anticipation.

Also read: “He’s the definition of beauty”: Netizens buzz as BTS' Jungkook becomes newest global brand ambassador for Chanel Fragrances and Beauty

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