“It was a JOKE”: Piers Morgan defends himself following backlash over claiming Beyoncé “culturally appropriates Marilyn Monroe” in Levi’s ad

English journalist and media personality Piers Morgan reportedly found himself in a sea of backlash following his post about Beyoncé's Levi's ad. He took to his X channel on August 6 (@piersmorgan) to weigh in on the Single Ladies's recent photoshoot with Levi's and noted that he was "very disappointed" and went on to write that it "culturally appropriates Marilyn Monroe."

The post soon became a hotpot of criticism against Morgan, with many coming in support of the singer. Some noted that Marilyn Monroe is "not culture", rather that she is a pop icon and actress, while others didn't understand the sudden attention jeans advertisements are drawing. Following the backlash, Morgan reportedly responded to multiple comments about his post.

American actress and singer Dionne Warwick reposted X user Pop Crave's post about Morgan's comment and wrote,

"Getting involved in women’s business again, I see…"

To which Morgan promptly responded,

"Oh not you too, Dionne… it was a JOKE!"

Piers Morgan defends himself following backlash over his X post about Beyoncé

Piers Morgan came to his defense following his post about Beyoncé's recent Levi's ad, in which he alleged cultural appropriation of Marilyn Monroe. He went on to respond to multiple posts and comments on his X channel. In one response (@piersmorgan), he emphasised that it was a "joke" and noted,

"I would say I can’t believe anyone took my obvious Beyoncé joke post seriously… but I forgot the woke brigade have zero sense of humour."

In another post, he shared a photo with Beyoncé and added a heart emoji in the caption. In yet another post (@piersmorgan), he responded to singer Lil Moe's comment, noting,

"Beyoncé is hotter than Marilyn Monroé."

To which Morgan responded,

"I don’t disagree."

This is not the first time Piers Morgan has found himself in controversy. According to The Deadline, the host reportedly apologised to Beyoncé and Jay-Z on air after linking them to Diddy and alleging that they were involved in reported atrocities.

Read More: Gloria Estefan claps back at Diddy accuser who accused her, Beyonce, Jay-Z, and more

News and mixed reactions about Beyoncé's ad come a few days after Sydney Sweeney's American Eagle 'jeans' ad. While netizens were divided in their support of the actresses, many noted that the claims about both the ads are far-reaching, and the ads are linked to jeans, but nothing else.

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