“Jin being his own brand”: Netizens cheer as BTS' Jin bags “K-Pop Award” at 2025 Customer Trust No.1 Premium Brand Awards, only K-pop idol to do so

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BTS' Jin took over the internet with his latest feat on Forbes Korea list. The Running Wild maker topped Forbes Korea's ranking of ‘2025 No.1 Trusted Premium Brand Awards.’ Kim Seokjin, aka Jin, emerged as the only K-pop idol to be awarded among 152 brands across multiple categories.

Forbes Korea and JoongAng Ilbo, in collaboration with consumer and expert panels, conducted an evaluation of brand value across various sectors and announced the recipients of the “2025 Customer Trust No.1 Premium Brand Awards.”

A total of 152 organizations and companies presented 151 distinct brands spanning industries such as manufacturing, finance, distribution, IT, services, culture, local government, and entertainment. The event was hosted by Forbes Korea and JoongAng Ilbo, with sponsorship from JTBC.

Within the entertainment category, awards were presented in the K-Pop, Singer, and Actor divisions. In the K-pop category, Jin was recognized with this prestigious award.

Fans of Seokjin were glad to witness the new feat of their idol, therefore, they inundated the media platforms with praises for the singer.

One of them said that BTS' Jin is himself a brand: “Jin being his own brand. Iconic. I still laugh at the Gucci cake waiting for him right when he left the military base, but obviously they knew he'd be in high demand.”

Netizens rejoice as BTS' Jin becomes the only K-pop idol to earn Customer Trust No.1 Premium Brand Award

One of his fans labeled BTS' Jin as the king of brands: “THE KING OF BRANDS #Jin CONGRATULATIONS JIN.”
Another fan dubbed him as the most talented man: “CONGRATULATIONS JIN Congratulations to the most talented man ever.”
A fan expressed: “That’s huge for Jin not just a testament to his music, but also his impact and trust with fans truly standing out.”
Another admirer said BTS' Jin has a golden heart: “From music to meaning — jin isn’t just trusted by fans, he’s trusted by the nation! the face of reliability, grace, and golden heart.”
One of his follower said: “CONGRATULATIONS OUR SUPERSTAR JIN! JIN, EVERYTING ABOUT YOU IS THE BEST! BEST LIVE VOCALIST EVER.”
Another follower wrote: “'JIN' is a brand on its own from fashion houses, luxurious brands to household names know how to take advantage of it for a reason.”
Another fan said that BTS' Jin has beauty with brains: “The man has the brains, the looks, and the humility to contain it all! proud to stan him.”

Cha Eunwoo also won the award alongside BTS' Jin

In addition to Kim Seokjin, Cha Eunwoo also bagged the No.1 Trusted Premium Brand Awards in ‘Actor’ division of the umbrella entertainment category. Eunwoo stood out as the only Korean actor to earn this recognition. The actor got this award during his break for military service.

For those unaware, BTS’ Jin is associated with multiple brands from different categories like luxury clothing, activewear, jewelry, food, skincare, and more. He is the ambassador for Gucci, Alo Yoga, Fred Jewelry, LUCIDO-L, and more brands.

Edited by Sarah Nazamuddin Harniswala